SDW Advocaten
Law firm makes online impression with a renewed website
SDW Advocaten's website no longer matched their needs. The user experience was suboptimal, the brand experience outdated, and the conversion rates too low. Additionally, the website was poorly findable in Google, making it difficult for potential clients to find SDW Advocaten.
Challenge
The outdated website led to low conversions due to poor user experience, outdated brand experience, and insufficient search engine visibility.
Target group
SME entrepreneurs, businesses in the region, legal departments, companies that need legal help with contracts and disputes.
Expertise
Relationship since
Challenges
Outdated brand experience and poor user experience
SDW Advocaten's website was a barrier to their online marketing efforts. The outdated brand experience made the website look unprofessional, undermining the trust of potential clients. Additionally, the user experience was insufficient, with poor navigation and slow loading times, leading to frustration for visitors and an increased bounce rate.
The website did not meet modern requirements for user-friendliness and performance. The poor user flow meant visitors couldn't easily find the information they were looking for, resulting in low conversion of visitors to leads. The website was also not well optimized for search engines, making SDW Advocaten difficult to find via Google. This meant potential clients often didn't discover the website, resulting in lost opportunities and missed leads.
Solutions
New website with improved user experience and conversion optimization
Improved user interface and brand identity
We developed a completely new website for SDW Advocaten with a user-friendly interface that simplified navigation and significantly improved the user experience. By optimizing the website structure, it became much easier for visitors to quickly find the information they needed. The brand identity was strengthened through a fresh visual appearance and integrating modern design elements that gave the law firm a professional and trustworthy appearance.
SEO optimization and lead generation
We improved the technical foundation of the website to increase SEO performance, so SDW Advocaten is now more visible on search engines.
By optimizing the website for search engines, visibility increased and the chances of attracting new visitors and leads significantly improved. We also added optimized conversion paths, making it easier for visitors to contact the lawyers, leading to higher conversion.
Photo shoot and case development
A professional photo shoot was conducted to enhance the visual appearance of the website. Additionally, we better developed and made case studies visible on the website, so potential clients could more quickly see how SDW Advocaten could help them with their legal issues.
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