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Keyword Research

A thorough keyword research is crucial for an effective SEO strategy.

By understanding which search terms your target audience uses when searching for products or services you offer, we can optimize your website content to be found better in search engines.

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In brief

What is keyword research?

Keyword research is the process of investigating which search terms your target audience uses to find information on search engines like Google. This research helps you identify the right keywords that are relevant to your content and that have high search volume and low competition. These are the terms that are relevant to use on your website. It includes, among other things, the monthly search volume and the competition on each term, and based on this data, you can analyze which search terms are interesting to rank for in Google.

For example: if you have a garden furniture store in Utrecht, you can include keyword terms in your research, such as: 'buy garden table Utrecht', 'garden furniture set Utrecht', 'garden furniture Utrecht', garden furniture store' and more.

A keyword research is the core of a good SEO strategy. Your entire SEO strategy stands or falls with good research.

The benefits of good research are:

  1. More information about the search behavior of (potential) customers.
  2. Knowledge about which keywords you should incorporate in website texts.
  3. Use it as a starting point for your Google Ads campaigns.
  4. Quick insight into which keyword positions to track.


Union

Keyword Research

The foundation of your SEO strategy!

In a keyword research, we identify relevant keywords and phrases for your business and target audience. We analyze factors such as search volume, competition, and search intent to determine which keywords have the best chance of generating traffic to your website. A keyword research is therefore a very important element of any online marketing strategy.

Based on these insights, we can then develop a strategy to increase your online visibility and effectively reach your target audience.


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Increase your online visibility

Increase your conversions and revenue

A well-executed keyword research is therefore essential for improving your SEO strategy. It allows you to optimize your content and make it more findable for your target audience. This also includes the expertise called 'search engine optimization' (SEO). That's maximizing your organic traffic to the website, increasing your rankings in Google, and what should lead to ultimately more conversions.

At Get Interactive, we always carry out a complete online marketing strategy, where we combine all information from relevant channels. Before we write SEO texts, we therefore always first carry out an extensive content analysis and keyword research.

What's next?

Preparation is key

In a keyword research, we identify relevant keywords and phrases for your business and target audience.

We analyze factors such as search volume, competition, and search intent to determine which keywords have the best chance of generating traffic to your website.

Based on these insights, we can then develop a strategy to increase your online visibility and effectively reach your target audience.

Learn from your competitors

Keyword research is an ongoing process that, when done correctly, can yield significant benefits for your online presence and business results. Want to take your SEO to the next level? Keyword research is the key to success!

Contact us! Pim will be happy to give you personal advice on how we can increase your website traffic and conversions.

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Link met Pim (Creative Director)