SEA - Search Engine Advertising

A shortcut to a higher position in search engine results is SEA. You advertise on Google on certain keywords.

When your potential customer searches for this keyword, your business is in a nice spot in the search results. With the right approach, this can be an interesting option.

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In brief

What is SEA

Where with SEO you organically appear higher in Google search results, with SEA you do that for payment. SEA stands for 'Search Engine Advertising', and it can, when smartly applied, be an interesting way to promote your business.

These paid advertisements are often at the top of search results pages. This spot is highly sought after and therefore expensive, but there are also cheaper alternatives.

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Find the right keyword

In general, it's easier and faster to appear higher in search results via SEA than with SEO. But there's a price tag attached to these advantages: it's more expensive. The higher the competition for a specific keyword, the higher the costs for a Google advertisement. That's why we always start with thorough research into the most effective keywords, the keyword research. This way, we can often save money while still achieving the desired results.

Speaking of results: we always discuss your objectives for the advertisements first. Do you want more phone calls from potential customers? Generate more leads through your website? Or simply attract more traffic to your site? Depending on your goals, we set up the campaign. Through conversion optimization, we also ensure that your website is optimally set up to achieve these goals.

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How we work

A SEA campaign goes through various steps. First, we analyze when your target audience is most active, so we know when we want to display the advertisements. Then we set a budget, so you know in advance what the campaign costs will be.

Depending on the keyword, we then determine our strategy. For example, advertising on specific keywords is often cheaper than on more general terms, but do we reach the right target audience with that?

During the campaign, we closely monitor the results, which we then report to you.

Schedule a 30-minute call

A shortcut to a higher position in search engine results with SEA: paid advertising on Google on your keywords.

Want to know more about SEA and how to advertise through Google?

Contact us, Jeffrey will be happy to tell you more about it!