Pre-Doc

Tackling the shortage of healthcare workers

PreDoc, an organization focused on matching candidates and clients, faced the challenge of optimizing their online recruitment environment. The existing website was unable to optimally reach the right target groups, lacked a logical structure, and was difficult to manage. We helped PreDoc develop a scalable, user-friendly platform that effectively informs and activates both candidates and clients.

WordPress website

Pim, Moxie, Paul, Joris, and Wob

worked on this project

Challenge

The existing website did not meet the requirements for user-friendliness, scalability, and search engine optimization.

Target group

Healthcare institutions (General practices, nursing homes, hospitals)
Medical students: Students looking for work experience in their gap year

Expertise

UX Design Conversion Optimization UI Design Design System Back-end development Front-end development Keyword Analysis

Relationship since

2024

Challenge

Helping medical students find a valuable job in their gap year

PreDoc was dealing with an online platform that didn't function optimally for the organization's recruitment goals. The current website had various shortcomings, such as not effectively reaching the right target groups. The organization's proposition wasn't immediately visible, leaving visitors insufficiently understanding what PreDoc had to offer. Additionally, the website structure wasn't user-friendly, causing confusion for both candidates and clients.

Managing content and vacancies was time-consuming and inefficient.

The website offered no space for easily managing vacancy pages and other important content like photos, videos, news, and posts. This made it difficult for the organization to quickly respond to changes and updates. Moreover, the website wasn't scalable, meaning the platform couldn't grow with PreDoc's changing needs.

Search engine optimization and performance measurement were also insufficient, making PreDoc's visibility and website performance difficult to track.

Solutions

Scalable and user-friendly recruitment platform

User-friendly, scalable website

We developed a new, visually appealing recruitment platform for PreDoc, where we optimized the structure and navigation for a logical and intuitive user experience. The platform now offers clear call-to-actions and conversion-oriented elements that promote interaction with both candidates and clients.

Easy management within WordPress

We added the ability to easily manage vacancy pages within WordPress. This enabled PreDoc to quickly add new vacancies, update content, and manage media without depending on external parties. The website is now easy to maintain independently, which increases efficiency and makes the platform scalable for the future.

SEO and performance measurement

We implemented SEO best practices, making the website now more visible to search engines. Additionally, we developed functionalities for performance measurement and conversion optimization, giving PreDoc insight into website usage and campaign effectiveness.

Storytelling and design

The website design is based on storytelling, using the power of visual elements and clear content to convey the right message and increase conversions.