Online recruitment communication

More candidates, better conversion, stronger employer brand

Online recruitment communication is all about strategically, creatively, and operationally connecting employers and job seekers. Discover how we can help your organization reach more candidates, increase conversion, and strengthen your employer brand.

Illustration of online recruitment communication and employer branding
Get Interactive team collaborating on a strategy session

The Foundation: A Strong Strategy

A successful campaign starts with the right foundation. We help you with:

  • Target audience analysis:
    Identify ideal candidates based on education level, experience, and interests. Use personas to map out the ideal candidate.

  • Understanding motivations:
    Respond to drivers such as work/life balance, salary, and growth opportunities. Research needs through surveys or data analysis.

  • Employer branding:
    Show what makes your organization unique and why people want to work for you. Formulate a unique proposition and show authentic core values.

  • Choosing effective channels:
    Use external platforms such as LinkedIn, Instagram, or Facebook to reach your target audience. Analyze where your target audience is active online and choose the right channels.

Example of a custom career website displayed on a laptop

The Perfect Job Posting

Make job postings irresistible to potential candidates:

  • Content with impact:
    Clear texts, professional photography, and engaging videos (e.g., YouTube). Use powerful, clear texts and high-quality visuals.

  • Storytelling:
    Inspire with employee stories, testimonials, and 'a day in the life' videos. Use storytelling through videos or blogs to showcase your culture.

  • Design that converts:
    Invest in intuitive design and powerful Call-to-Actions (CTAs). Use intuitive design with clear buttons (CTAs).

Get Interactive team discussing optimization and technology

Optimization & Technology

Keep improving with data and smart tools:

  • Measure to improve:
    Track KPIs such as number of applicants, engagement, and conversion rates. Use tools like Google Analytics or ATS to monitor performance.

  • Optimize:
    Improve texts, visuals, and targeting based on data insights. Regularly test variants of visuals and texts (A/B testing).

  • Smart technology:
    Use AI, chatbots, and automation to speed up and improve processes. Integrate chatbots and automation for more efficient contact with candidates.

Frequently asked questions

What are the costs for a career website?

This depends entirely on your wishes, the scale of the campaign, and what is needed to achieve this. Think of an amount starting from € 7,000. Request a quote without obligation!

What is the lead time?

On average 4-6 weeks for a complete implementation of a career website.

Where can I go with questions?

Our team is ready via email hello@getinteractive.nl or phone 030 60 808 48 to help you.

Whitepaper

30% conversion increase with personalization

In this whitepaper:

  • What is an adaptive website?
  • The three options for website personalization
  • Practical examples from our adaptive Prepr CMS
  • How do you prepare your website for the future?
Cover of the whitepaper on 30% conversion increase with personalization

Want to brainstorm briefly? Schedule a call.

Also getting started with your career website? Pim is happy to help and think along with you!