Zorginfo
A unique online identity for medical aids care
Zorginfo is THE online platform for transparent and objective medical aids care within the Long-term Care Act (Wlz). The new website brings their own identity to life, makes services easier to find, and strengthens the brand experience for care institutions, suppliers, and clients.
Challenge
Creating a clear, user-friendly website that presents Zorginfo's own identity and services in an organized way.
Target group
Care institutions, health insurers, suppliers, depot holders, manufacturers, municipalities, clients with Wlz indication, regulators
Expertise
Relationship since
Challenge
A clear and user-friendly website
Zorginfo wanted to create their own identity separate from Zorgplan. The old website was impersonal, unclear, and made it difficult for users to directly find the right information. Additionally, a clear presentation of services and products was missing, while the platform should connect and inform.
Solution
A platform that connects and informs
Own branding & structure
The new website is fully aligned with Zorginfo's own brand identity, with clear navigation and organized layout.
Integrations and functionalities
- RSS feed connection with the Care Provisions Portal
- Resources modules with whitepapers and manuals
- Event pages for annual events
Strategic workshops
We organized workshops about concept & strategy, including target group analysis, competition, brand personality, and value map. This allowed us to align the website and content to the specific needs of all users.
User-friendly UX and design
The website offers a modern, accessible experience that makes it easier for all target groups to find information, use tools, and make contact.
Results
A platform that connects and inspires
More overview and ease of use
Users find the right information faster, from care institutions to clients. The website is intuitive and invites clicking through, allowing everyone to work more efficiently.
A strong brand experience
Zorginfo now radiates its own identity: recognizable, professional, and accessible. Partners and clients immediately experience that they are dealing with one clear platform.
Engagement and inspiration
The new functionalities - such as whitepapers, manuals, and event pages - stimulate interaction and engagement from chain partners. Everything Zorginfo offers is now visible, understandable, and easy to use.
Future-proof
With a flexible CMS and smart integrations, the website is ready to grow with the organization and easily add new functionalities.
