KOOLE Contractors started as a demolition company in the industrial sector, but has now grown into an international company. To keep up with the times, there was a desire for a new website. KOOLE tells you more about our collaboration.
KOOLE Contractors wants to keep up with the times and was looking for a new website.
KOOLE Contractors is an international industrial and maritime service provider, specialized in industrial demolition, remediation, wreck removal, and maritime construction.
KOOLE's website was outdated and due for replacement. To keep up with the times, KOOLE went looking for a party to provide a new website. A collaboration followed with Get Interactive and our SEO partner Epurple.
Besides the website, KOOLE's landing pages were also due for renewal and a fresh look & feel, which we developed for KOOLE.
In the old design, the necessary graphical elements were still missing on the homepage. Also, a clear menu where KOOLE's projects could be easily found, and call to action buttons were not yet present. Additionally, a clear layout of the website was missing. The Track Records section, for example, appeared twice on the site.
We overhauled the website and ensured a clear layout. By using moving images and placing greater emphasis on visuals, the website feels fresh and contemporary again.
Meanwhile, Epurple got to work on technical SEO. It was important to make the website well measurable. Google Analytics was therefore optimized, and various call-to-action buttons were used to increase conversion.
KOOLE also requested to keep the WordPress CMS and use the old website as a guideline, including transferring the content. Due to the lack of a dedicated copywriter, this process didn't always go smoothly. The old content was mainly suitable for the old website, which meant it didn't fit well and required considerable back and forth to achieve a good result.
Upon delivery of the website, we therefore gave KOOLE an interactive CMS training and further familiarized them with the 'back end' of the website, including content management. By using our multilingual plugin, it's also possible to easily adjust and add content for all languages.
KOOLE had photos and video material available in abundance, but these were virtually nowhere to be found on the old website. In the new design, we placed extra emphasis on these visual elements by having them appear more prominently in the design, such as moving images on the homepage and unique high-res photos of products and cases on landing pages.
A nice eye-catcher on the new website is the world map, which directly shows how and where KOOLE is active internationally.
By using our multilingual plugin, it's also possible to easily adjust and add content for all languages.
"It turned out very nice in the end and we keep getting compliments and positive feedback. You can easily find information, the layout is nicely clean and we also like the moving images, which are truly of this time. The website is user-friendly, everything is more clearly organized and we now have many more photos and references compared to the old website. We also get many more visitors to the website since the changes, so that's very positive."
Unfortunately, communication didn't go well at the beginning of the process. Eventually, Marinka was brought into the process to facilitate the go-live, and then things went quickly. "From that moment on, the service became much better, and communication was pleasant. We're satisfied with that, and especially in the final phase, things are going really well. The content training we received from Marinka also went well.
We would definitely recommend you. With Marinka involved, communication is very pleasant, and with our feedback I think it will only get better." According to KOOLE.
Would you like to know more about this case, or do you want to get started just like KOOLE Contractors? Contact us, Pim will be happy to tell you more.
