We've made tremendous strides in the digital realm in recent years. That's a great development, but it also means your website visitors are becoming spoiled. That's why it's important that your website is extremely user-friendly. Besides satisfied visitors, this also leads to higher conversion rates and a better image. Want to know if your website can be improved? We'd be happy to conduct a usability test and similar research.
Usability, that is. Simply means 'user-friendliness' and is, when everything is right, invisible. But if a website or app causes frustration, it suddenly becomes painfully visible that something is wrong with the usability. If you're getting signals from visitors or perhaps have your own doubts about the user-friendliness of your website, a usability test will help you discover what potential problems are.
To conduct such research properly, we need to know everything about your target audience and the goals you've set for them on your website. We then look at how quickly and easily your target audience can achieve those goals and where they might get stuck. We do this remotely, for example, with all kinds of smart tools that make visible how your visitors use your website. We look at things like mouse movements or use short questionnaires.
We can also use our tools to conduct more extensive research.
For example, into the optimal navigation structure of your new website
or the feeling the design evokes in users. We also like to use A/B tests
to quickly test different versions of a page, so we can discover what
works best.
All that testing and research ultimately leads to a number of concrete improvement proposals. Of course, we also advise you on how to implement those improvements. And if you want, we're happy to help you with that too. Want to know more? Let us know!
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