Rank Higher in Google with Good SEO Content

SEO stands for Search Engine Optimization. Search engines like Google use various indicators to determine how relevant your website is for a potential visitor's search query. Factors such as brand awareness, reviews, and location are examples of the many variables Google uses for this.

But Google also looks at the layout and content of your website or blog. Content is therefore an incredibly important part of SEO. By aligning your content with search queries and frequently asked questions, you become a more relevant result for Google and thus easier to find by a potential customer.

In this article, we'll give you some tips for writing good SEO content, but we're also happy to help you personally.

Let's say you sell washing machines. Your first approach is probably to write a page with the search term "buy washing machine" appearing frequently in the text. However, you're not the only one with this brilliant idea, and your competitors have surely written similar SEO pages to capture these customers.

That's a shame, because now you're forcing Google to fall back on other variables like store size or reviews, where your competitors might rank better. Additionally, Google can determine whether the text on a page reads "naturally," or whether keywords have been deliberately inserted into the text (also known as stuffing). It's therefore more interesting and effective to differentiate your content from your competitor's, without sacrificing relevance.

Because why is the customer actually searching for "buy washing machine"? Maybe it's a student moving out for the first time? Then the search "what should I look for in my first washing machine" probably preceded this.

Or maybe the washing machine is broken and the customer first searched for a simple solution to the problem. If you capture that search query with a blog or product page with the answer to those questions and then also offer the option to immediately buy a new washing machine from you, you're capturing the customer one step before their purchase intent.

Of course, it's not possible to capture every potential customer question, but the above example clearly shows how you can be creative with both content and keywords. Keywords must be a good match for the different types of search intents your content targets. Examples of a visitor's search intent can be: orientation and need for general information, looking for a product or service, need for contact, or wanting to make a purchase.

It's important to use the visitor's search intent when setting up your page. Do you want to convert or inform here? For example, do you have an online store and blog about smartwatches? Then save the keywords that match a purchase intent, such as 'buy smartwatch' for your product pages, and focus your blog on keywords that match an information request, such as 'smartwatch features'.

Because well-chosen keywords form the basis of good SEO content, it's important to think about this from the start. Then you write the text around these keywords, without losing sight of the page's intent. For best results, use keywords with high search volume but not too much competition.

A mistake that's still often made is using jargon or search terms that orienting customers don't (yet) know or logically use. It's crucial to put yourself in the shoes of the visitor who hasn't previously been introduced to your company, product, or expertise.

Would you like help finding the right keywords for your website or article?

Search engines are getting better at detecting good content. A long block of text without formatting may contain all the relevant information and keywords, but an unreadable and messy article drives your reader away. Chances are you've also used the headings while reading this article to quickly scan sections that appeal to you. Titles and headings are always important for content, but especially when it comes to SEO. Keywords in headings are valued higher because search engines assume this is your most important message.

These headings are also called H1 and H2. H1 means heading 1, and refers to the largest title on the page. This is often at the top and should contain your most important keywords. If your article is an answer to a question that users type in search engines, the question can be a suitable H1 heading. Keep in mind that the H1 still plays an important role in the readability of your text, and visitors will read this sentence first. So keep the sentence readable and don't try to incorporate too many keywords in the same sentence; that's what subheadings are for. The H1 should primarily attract the reader to read the entire article.

If you use multiple paragraphs in an article or page, it's wise to also use H2. These are subheadings used to split your article into different sections that relate to your H1.

Suppose your page is about the newest season of a TV series. Then your H1 could be "what's already known about series X season Y", where the H2s cover different sections like "what is the release date of series X season Y" and "which actors return in season Y of series X". This way, your subquestions can also rank in search engines AND you give the article more relevant content.

Another important part of making your page attractive to search engines is site technology. Certain elements may be incorrectly configured so Google can't read them, and the state of your website on mobile devices is also crucial.

Want to know if your website is correctly configured?

Search engines are getting smarter. Where years ago it was still possible to mislead search engines by placing keywords at the bottom of the page in white letters on a white background, we've now reached the point where search engines actively penalize or reward you for relevance. It's therefore no longer profitable to try to trick Google's constantly changing algorithm. Instead, focus on relevant content for your visitor that's well-aligned with your content strategy. Think carefully about your visitor's search intent, place the right H1 and H2 headings, and write your content structured around your keywords. With a good content strategy, you'll automatically start ranking better for SEO.

In this article, we've covered the basics of organic SEO, but of course there are many more tips and tricks to improve your position in search engines without spending money on advertising (SEA).

Don't have time for this yourself, or could you use some help? Then contact us, because at Get Interactive we can help you with SEO and Copywriting.

We'd love to think along with you!