Content Strategy

Often the first introduction to your company is through your website: a good first impression is therefore crucial. These days, a beautiful website alone isn't enough.

Good content is crucial, but due to lack of time or missing knowledge, it often doesn't get the attention it deserves.

In brief

What is a content strategy?

A content strategy is a plan in which you define the strategic choices for your content. Think of your goals, who you want to reach, themes, resources, measurement methods, and where to best place the content. Not all parts need to apply to you, but the content strategy forms the basis for all your content and ensures coherence within the content policy.

"A content strategy helps you reach the right target audience at the right time with your content."

With this concrete content strategy, we get to work writing readable and scannable texts. By using the right keywords, we ensure that your content is findable in search engines like Google. We also take into account the intent of the text, the (measurable) objectives, and we ensure the right call-to-actions.

Because when the visitor finds your website, you naturally want them to do something; place an order, request information, or subscribe to your newsletter. A well-thought-out content strategy plays an important role in achieving higher conversion.

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Write like you talk

We share your story

The content on your website plays a major role in attracting the type of customer that suits you. For example, if you come across very formal and stiff on your website, you'll probably attract customers who appreciate that. But if this then doesn't match how your company communicates in practice, there's a good chance you won't do business together.

That's why we start content creation with determining the right tone-of-voice. Together we determine which customers you want to appeal to and how you want to come across to them. We then use these guidelines when writing your content.

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Increase your conversion rate

Generate more leads with targeted content

But it's not just about conversations with your customers. The content on your website must also ensure that visitors contact you, buy your products, or request a demo. That's why we discuss for each page what the specific goal is and how we can achieve it.

With Conversion Optimization (CRO), we then remove any obstacles in that process, so visitors can easily do what you want them to do.

Share your story

Make your texts attractive

Well-written texts therefore play a very important role because they convey your message to your customers. Moreover, high-quality content is essential for search engine optimization and conversion optimization. That's why we have experienced copywriters to provide your website with targeted texts that are perfectly tailored to your target audience and search engines.