[{"data":1,"prerenderedAt":432},["ShallowReactive",2],{"app-settings-en":3,"lang-switch-\u002Fen\u002Fwhat-we-do\u002Fcontent\u002Fcontent-strategy":361,"page-\u002Fen\u002Fwhat-we-do\u002Fcontent\u002Fcontent-strategy":363},{"company_name":4,"address":5,"phone_title":14,"phone":15,"email_title":19,"email":20,"contact_page":23,"linkedin":26,"facebook":27,"instagram":28,"x_twitter":27,"youtube":27,"main_menu":29,"footer_menu":335},"Get Interactive",{"streetAddress":6,"postalCode":7,"addressLocality":8,"addressCountry":9,"googleMapsUrl":10,"geo":11},"Dorpsstraat 50","3433 CM","Nieuwegein","NL","https:\u002F\u002Fmaps.app.goo.gl\u002FDTiMDK4wYniQbVvv8",{"latitude":12,"longitude":13},52.0297,5.0853,"Call us",{"label":16,"url":17,"target":18},"030 - 6080848","tel:+31306080848",false,"Email 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us",[332],{"_slug":333},"\u002Fabout-us",[],[336],{"_id":337,"title":338,"menu_items":339},"afd27dab-a93d-4586-a22e-d77e0eb11e80","Footer bottom",[340,347,354],{"_id":341,"title":342,"link_to_page":343,"link_to_custom":27,"children":346},"33397a87-34bf-4e62-86a7-e8fee5486b32","Accessibility",[344],{"_slug":345},"\u002Faccessibility-statement",[],{"_id":348,"title":349,"link_to_page":350,"link_to_custom":27,"children":353},"70d74193-67a6-4eaf-a5a4-aa9b14194546","Privacy & Cookie Policy",[351],{"_slug":352},"\u002Fprivacy-and-cookie-policy",[],{"_id":355,"title":356,"link_to_page":357,"link_to_custom":27,"children":360},"36a19d3f-72dd-433e-b62c-a2c332d84aee","Terms and Conditions",[358],{"_slug":359},"\u002Fterms-and-conditions",[],{"nl":362,"en":269},"\u002Fwat-we-doen\u002Fcontent\u002Fcontentstrategie",{"_id":364,"_slug":269,"_slug_translations":365,"title":266,"hero":366,"rows":374,"seo":428,"__typename":431},"22bf1ce1-1ef4-4f8d-be98-27087f15a8db",{"nl":362,"en":269},{"_id":367,"title":266,"text":368,"image":369,"ctas":27},"b41793e7-a071-425f-b08a-85d5ea8ae5f1","\u003Cp>Often the first introduction to your company is through your website: a good first impression is therefore crucial. These days, a beautiful website alone isn't enough.\u003C\u002Fp>\u003Cp>Good content is crucial, but due to lack of time or missing knowledge, it often doesn't get the attention it deserves.\u003C\u002Fp>",{"_id":370,"url":371,"name":372,"alt":373},"14cb0f25-a319-4f12-b96b-b5c36caa6cba","\u002Fimages\u002Fservices\u002Fheader-content-creatie-contentstrategie.webp","header-content-creatie-contentstrategie","Content strategy for effective website content",{"row_items":375},[376,382,393,402,407],{"__typename":377,"_id":378,"id":27,"background":18,"subtitle":379,"title":380,"text":381,"ctas":27},"RowText","9185b747-6cb7-4dae-9102-31f80e68f81c","In brief","What is a content strategy?","\u003Cp>A content strategy is a plan in which you define the strategic choices for your content. Think of your goals, who you want to reach, themes, resources, measurement methods, and where to best place the content. Not all parts need to apply to you, but the content strategy forms the basis for all your content and ensures coherence within the content policy.\u003C\u002Fp>\u003Ch6>\"A content strategy helps you reach the right target audience at the right time with your content.\"\u003C\u002Fh6>\u003Cp>With this concrete content strategy, we get to work writing readable and scannable texts. By using the right keywords, we ensure that your content is findable in search engines like Google. We also take into account the intent of the text, the (measurable) objectives, and we ensure the right call-to-actions.\u003C\u002Fp>\u003Cp>Because when the visitor finds your website, you naturally want them to do something; place an order, request information, or subscribe to your newsletter. A well-thought-out content strategy plays an important role in achieving higher conversion.\u003C\u002Fp>",{"__typename":383,"_id":384,"id":27,"background":385,"subtitle":386,"title":387,"text":388,"image_position":18,"image":389,"ctas":27},"RowTextAndImage","aa5d1fb2-0c88-40d6-a06c-22ae93681658",true,"Write like you talk","We share your story","\u003Cp>The content on your website plays a major role in attracting the type of customer that suits you. For example, if you come across very formal and stiff on your website, you'll probably attract customers who appreciate that. But if this then doesn't match how your company communicates in practice, there's a good chance you won't do business together.\u003C\u002Fp>\u003Cp>That's why we start \u003Ca href=\"\u002Fwhat-we-do\u002Fcontent\">content creation\u003C\u002Fa> with determining the right tone-of-voice. Together we determine which customers you want to appeal to and how you want to come across to them. We then use these guidelines when writing your content.\u003C\u002Fp>",{"url":390,"name":391,"alt":392},"\u002Fimages\u002Fservices\u002Fcontent-creatie-contentstrategie-tone-of-voice.webp","content-creatie-contentstrategie-tone-of-voice","Determining the right tone-of-voice for your content strategy",{"__typename":383,"_id":394,"id":27,"background":18,"subtitle":395,"title":396,"text":397,"image_position":385,"image":398,"ctas":27},"eb652b69-ab50-424f-bdb1-9e07e74a0555","Increase your conversion rate","Generate more leads with targeted content","\u003Cp>But it's not just about conversations with your customers. The content on your website must also ensure that visitors contact you, buy your products, or request a demo. That's why we discuss for each page what the specific goal is and how we can achieve it.\u003C\u002Fp>\u003Cp>With Conversion Optimization (CRO), we then remove any obstacles in that process, so visitors can easily do what you want them to do.\u003C\u002Fp>",{"url":399,"name":400,"alt":401},"\u002Fimages\u002Fservices\u002Fcontent-creatie-content-strategie-conversie-optimalisatie.webp","content-creatie-content-strategie-conversie-optimalisatie","Generate more leads with targeted content and conversion optimization",{"__typename":377,"_id":403,"id":27,"background":385,"subtitle":404,"title":405,"text":406,"ctas":27},"ac4ef7cb-12ea-403d-9095-b8701e489db8","Share your story","Make your texts attractive","\u003Cp>Well-written texts therefore play a very important role because they convey your message to your customers. Moreover, high-quality content is essential for \u003Ca href=\"\u002Fwhat-we-do\u002Fmarketing\u002Fseo\">search engine optimization\u003C\u002Fa> and \u003Ca href=\"\u002Fwhat-we-do\u002Fmarketing\u002Fconversion-optimization\">conversion optimization\u003C\u002Fa>. That's why we have experienced \u003Ca href=\"\u002Fwhat-we-do\u002Fcontent\u002Fcopywriting\">copywriters\u003C\u002Fa> to provide your website with targeted texts that are perfectly tailored to your target audience and search engines.\u003C\u002Fp>",{"__typename":408,"_id":409,"id":27,"background":18,"title":410,"text":411,"ctas":412,"colleague":417,"reusable_content":427},"RowCta","3ccc329e-3f25-4cf4-a6d7-828f6e267987","Content Strategy: Boost your business today!","\u003Cp>Do you want good texts for your website that make both visitors and search engines happy? We ensure you get support from the best copywriters. In short, when we're done, your content is findable, structured, and clearly formulated.\u003C\u002Fp>\u003Cp>Schedule a free and no-obligation 30-minute session today with \u003Cstrong>Pim\u003C\u002Fstrong>, he'll be happy to tell you more about it!\u003C\u002Fp>",{"cta_items":413},[414],{"label":415,"internal_url":416,"url":25,"target":385},"Make an appointment",[],[418],{"title":419,"position":420,"linkedin":421,"hero":422},"Pim","Creative Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fptebbens\u002F",{"image":423},{"url":424,"name":425,"alt":426},"\u002Fimages\u002Fteam\u002Fpim.webp","pim","",[],{"title":429,"text":430,"indexable":385},"Content Strategy Services | Get Interactive","Develop a strategic content plan that drives results. Get Interactive helps define goals, audience, and placement for impactful website content.","Service",1779829590878]