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us",[332],{"_slug":333},"\u002Fabout-us",[],[336],{"_id":337,"title":338,"menu_items":339},"afd27dab-a93d-4586-a22e-d77e0eb11e80","Footer bottom",[340,347,354],{"_id":341,"title":342,"link_to_page":343,"link_to_custom":27,"children":346},"33397a87-34bf-4e62-86a7-e8fee5486b32","Accessibility",[344],{"_slug":345},"\u002Faccessibility-statement",[],{"_id":348,"title":349,"link_to_page":350,"link_to_custom":27,"children":353},"70d74193-67a6-4eaf-a5a4-aa9b14194546","Privacy & Cookie Policy",[351],{"_slug":352},"\u002Fprivacy-and-cookie-policy",[],{"_id":355,"title":356,"link_to_page":357,"link_to_custom":27,"children":360},"36a19d3f-72dd-433e-b62c-a2c332d84aee","Terms and Conditions",[358],{"_slug":359},"\u002Fterms-and-conditions",[],{"nl":362,"en":363},"\u002Finspiratie\u002Fnieuws","\u002Finspiration\u002Fnews",{"_id":365,"_slug":363,"_slug_translations":366,"title":367,"hero":368,"rows":27,"seo":375,"__typename":376},"6d75726c-842e-4159-8c9d-077da8479b46",{"nl":362,"en":363},"News",{"_id":369,"title":367,"text":27,"image":370,"ctas":27},"3919af33-a694-49b4-a2ca-138d9e34cf56",{"_id":371,"url":372,"name":373,"alt":374},"e664dfca-4cef-4028-9c8f-ac285a36e56a","\u002Fimages\u002Fpages\u002Fulnx87x4vlr-werken-bij-header.webp","werken-bij-header","News overview from Get Interactive",{"title":367,"text":367,"indexable":18},"Page",{"items":378,"total":385},[379,447,523,563],{"_id":380,"_slug":381,"_slug_translations":382,"_publish_on":384,"_read_time":385,"title":386,"category":387,"hero":389,"rows":397,"seo":429,"call_to_action":432,"__typename":446},"d716c06f-9194-4327-8639-2652023ed6df","\u002Finspiration\u002Fnews\u002Fdigital-accessibility",{"nl":383,"en":381},"\u002Finspiratie\u002Fnieuws\u002Fdigitale-toegankelijkheid","2022-01-18T10:56:00+00:00",4,"Digital Accessibility",[388],{"body":179},{"_id":390,"title":386,"text":391,"image":392,"ctas":27},"de966e91-e776-4095-9ba4-b2300af75a9f","\u003Cp>Did you know that 35% of the population cannot use your website if it's not digitally accessible? That's over 6 million people you're potentially missing online, regardless of what you're trying to sell or communicate! It's therefore extremely important to pay attention to the digital accessibility of your website.\u003C\u002Fp>",{"_id":393,"url":394,"name":395,"alt":396},"1dd52ed8-1a50-4985-a496-20c4aa4a3e17","\u002Fimages\u002Fnieuws\u002Fyztfd5d9w4z-guy-on-laptop.webp","guy-on-laptop","Man working on a laptop, symbolizing digital accessibility",{"row_items":398},[399,405,409,417,421,425],{"__typename":400,"_id":401,"id":27,"background":402,"subtitle":27,"title":403,"text":404},"RowText","977b87aa-49eb-499b-a3d9-b1dabf111cbf",true,"Benefits of an Accessible Website","\u003Cp>There are many benefits to an accessible website:\u003C\u002Fp>\u003Cul>\u003Cli>The target audience that can use and understand your website increases by 20-30%.\u003C\u002Fli>\u003Cli>Google loves you! You'll be found better in search engines.\u003C\u002Fli>\u003Cli>The website is more user-friendly for all users.\u003C\u002Fli>\u003Cli>A well-accessible website is usable by a larger target audience.\u003C\u002Fli>\u003Cli>The website works (even) better on different devices and in various browsers.\u003C\u002Fli>\u003Cli>The website is socially responsible and your company gets a positive image.\u003C\u002Fli>\u003C\u002Ful>",{"__typename":400,"_id":406,"id":27,"background":402,"subtitle":27,"title":407,"text":408},"147c9e9b-0114-4175-9a37-caea1bb911cf","What is Digital Accessibility?","\u003Cp>What do the visually impaired, (color)blind, deaf and hard of hearing, low-literate, dyslexic, physically disabled, or just people with a broken arm have in common?\u003C\u002Fp>\u003Cp>Together they represent \u003Cstrong>35%\u003C\u002Fstrong> of the Dutch population who \u003Cstrong>cannot properly\u003C\u002Fstrong> read, understand, or use your website if it's not accessible. For many companies, this is already a point of attention, but it doesn't get the urgency it should. For (semi-)government websites, it's even \u003Cu>legally required\u003C\u002Fu> to meet digital accessibility requirements.\u003C\u002Fp>\u003Cp>Some examples of digital accessibility shortcomings are:\u003C\u002Fp>\u003Cul>\u003Cli>Unclear buttons without description.\u003C\u002Fli>\u003Cli>Busy or complex design.\u003C\u002Fli>\u003Cli>Bright colors without contrast.\u003C\u002Fli>\u003Cli>Lack of subtitles.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>An accessible website must also be future-proof, which is why it's important to pay attention to design, code, and content during construction that allows everyone to use the website properly. Important elements that Get Interactive takes into account when building your website.\u003C\u002Fp>\u003Cp>Google also values these elements highly because it improves the user experience, which leads to better ranking in search results and ultimately also affects your findability.\u003C\u002Fp>",{"__typename":410,"_id":411,"id":27,"background":402,"height":412,"width":18,"image":413},"RowImage","7bc57d0a-d550-40e6-9c59-e1dbe976a8cf",50,{"url":414,"name":415,"alt":416},"\u002Fimages\u002Fnieuws\u002F4o6o41tn35wl-wat-is-digitale-toegankelijkheid.webp","wat-is-digitale-toegankelijkheid","Illustration of digital accessibility with diverse users",{"__typename":400,"_id":418,"id":27,"background":402,"subtitle":27,"title":419,"text":420},"1d477f13-a499-4982-ad7a-040f89c2dad1","Accessible Website Legislation","\u003Cp>Important to know is that since July 1, 2018, it's \u003Ca href=\"https:\u002F\u002Fwww.digitoegankelijk.nl\u002Fwetgeving\u002Fwat-verplicht\">mandatory\u003C\u002Fa> for (semi-)government organizations to comply with accessibility requirements under the \"Temporary Decree on Digital Accessibility of Government\". This is a temporary law that will eventually be replaced by the \"Progress Digital Government Act\", which, after voting, will apply \u003Cu>from\u003C\u002Fu> July 1, 2022 at the earliest. This law is based on the European accessibility directive, and the \u003Ca href=\"https:\u002F\u002Fwww.digitoegankelijk.nl\u002Fuitleg-van-eisen\">requirements\u003C\u002Fa> are identical to those of W3C (more on that later)\u003C\u002Fp>\u003Cp>But what does \"Digital Accessibility\" actually mean? In short: making the internet accessible to everyone, including the elderly and people with disabilities. Dutch government agencies may not discriminate between people with and without disabilities or chronic illness.\u003C\u002Fp>\u003Cp>But even if you're not a government agency, it's obviously valuable to make your website accessible to as many people as possible and not exclude anyone.\u003C\u002Fp>\u003Cp>For government agencies, it's mandatory to publish an \u003Ca href=\"https:\u002F\u002Fwww.digitoegankelijk.nl\u002Ftoegankelijkheidsverklaring\">accessibility statement\u003C\u002Fa>. This states what measures the organization is taking, including a schedule, to make and keep the website accessible.\u003C\u002Fp>",{"__typename":400,"_id":422,"id":27,"background":402,"subtitle":27,"title":423,"text":424},"292bbc95-c01b-43e1-a60f-6107aec71a5a","W3C Guidelines, Does My Website Meet Them?","\u003Cp>There are several organizations that deal with accessibility testing. An authority in this field is the international \u003Ca href=\"https:\u002F\u002Fwww.w3.org\u002F\">\u003Cstrong>World Wide Web Consortium\u003C\u002Fstrong>\u003C\u002Fa>, also known as \u003Cstrong>W3C\u003C\u002Fstrong>. Within this organization, there is a special working group, the \u003Cstrong>Web Accessibility Initiative\u003C\u002Fstrong>, which has established guidelines that an accessible website must meet. These are, by the way, \u003Ca href=\"https:\u002F\u002Fwww.digitoegankelijk.nl\u002Fuitleg-van-eisen\">the same guidelines\u003C\u002Fa> by which government websites are measured.\u003C\u002Fp>\u003Cp>The code of a WordPress website already meets W3C standards (valid code). But because almost every WordPress website uses plugins or themes, you still run the risk that these don't contain valid code. At Get Interactive, we always create custom websites so you can be sure that your website doesn't have unnecessary plugins or themes running.\u003C\u002Fp>\u003Cp>It's possible to check whether your website meets these guidelines using a \u003Ca href=\"https:\u002F\u002Fvalidator.w3.org\u002F\">handy validation tool\u003C\u002Fa>. You'll then see an overview with errors and points to address. Of course, we can help you with this!\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>",{"__typename":400,"_id":426,"id":27,"background":402,"subtitle":27,"title":427,"text":428},"92b83150-039b-4676-953d-02e0c13faad5","Help with Digital Accessibility","\u003Cp>We hope this information makes clear how important digital accessibility is. Would you like to actively work on digital accessibility, or would you like us to take a look at where opportunities lie? No problem, we're happy to help!\u003C\u002Fp>",{"title":430,"text":431,"indexable":402},"Digital Accessibility Services | Get Interactive","Make your website accessible to everyone. Reach 6M+ users, improve SEO rankings, and expand your audience by 20-30%. Get Interactive's accessibility solutions.",[433],{"title":434,"text":435,"colleague":436},"Schedule a free call with Pim right away!","\u003Cp>Want to know more about cases in your sector? Contact Pim, he'll be happy to tell you more and see what we can do for you.\u003C\u002Fp>",[437],{"title":438,"position":439,"linkedin":440,"hero":441},"Pim","Creative Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fptebbens\u002F",{"image":442},{"url":443,"name":444,"alt":445},"\u002Fimages\u002Fteam\u002Fpim.webp","pim","Portrait photo of Pim","NewsItem",{"_id":448,"_slug":449,"_slug_translations":450,"_publish_on":452,"_read_time":453,"title":454,"category":455,"hero":457,"rows":466,"seo":514,"call_to_action":517,"__typename":446},"d2966d4d-77a5-474f-b786-ae6effa80e32","\u002Finspiration\u002Fnews\u002Fthe-success-of-chatbots",{"nl":451,"en":449},"\u002Finspiratie\u002Fnieuws\u002Fhet-succes-van-chatbots","2021-10-29T10:00:00+00:00",8,"The Success of Chatbots",[456],{"body":179},{"_id":458,"title":459,"text":460,"image":461,"ctas":27},"d33a6ddc-e780-4963-98ea-694ddbb05079","How Does a Chatbot Work","\u003Cp>Chatbots are becoming increasingly popular. It's slowly becoming the most normal thing in the world to place orders via chatbots, reserve a taxi, or schedule that dentist appointment you've been dreading. Millennials nowadays even prefer a chatbot over an employee for answering short questions.\u003C\u002Fp>\u003Cp>A good example of the success of chatbots is Billie, bol.com's chatbot. On a daily basis, the chatbot receives almost half of all customer contact, of which it successfully completes 70% of questions. During Black Friday (2018), this chatbot alone did the work of no less than 225 FTE in customer service. Those are some numbers!\u003C\u002Fp>",{"_id":462,"url":463,"name":464,"alt":465},"5d031f03-5a08-4da6-b360-012b98b011ae","\u002Fimages\u002Fnieuws\u002F3bjdan0uy7zu-het-succes-van-chatbots-blog.webp","het-succes-van-Chatbots-blog","Illustration of a chatbot conversation on a screen",{"row_items":467},[468,471,473,476,482,485,488,493,497,501,505,511],{"__typename":400,"_id":401,"id":27,"background":402,"subtitle":27,"title":469,"text":470},"Benefits of a Chatbot","\u003Cp>A well-designed chatbot helps your customers quickly and easily get the right information, even when no employee is available. It's even possible to guide a customer visit by having the chatbot appear in multiple parts of the site and thus guide the customer through the site.\u003C\u002Fp>\u003Cp>If the customer can't figure things out with the chatbot, it can redirect them to someone from customer service or create a callback request.\u003C\u002Fp>\u003Cp>A chatbot can therefore relieve customer service by solving questions that are currently handled by people. But even for more complex questions, a chatbot can be valuable; the time of a conversation with customer service can be significantly shortened by already noting someone's details and question in advance. Convenient for you, but also for the customer! After all, nothing is more frustrating than being transferred and then having to tell the whole story again.\u003C\u002Fp>\u003Cp>It's also possible to use a chatbot for conducting surveys, scheduling an appointment or reservation, or giving helpful vacation tips. You see, for example, that besides the usual apps, airports now also use chatbots to share information about flight times or maximum luggage.\u003C\u002Fp>\u003Cp>But besides providing information, chatbots can also increase conversions. Stores can use chatbots to point customers to products, such as a clothing store that gives customers the option to send a photo of a piece of clothing via a chatbot, which the chatbot then uses to find a similar assortment.\u003C\u002Fp>\u003Cp>Chatbots give websites the ability to offer a more personal experience without having to scale up the HR department.\u003C\u002Fp>",{"__typename":410,"_id":472,"id":27,"background":402,"height":412,"width":18,"image":27},"ebd8a941-4850-4bac-87db-f3d19cd4d5da",{"__typename":400,"_id":406,"id":27,"background":402,"subtitle":27,"title":474,"text":475},"How Does a Chatbot Work?","\u003Cp>But how does a chatbot actually work? Chatbots come in many different forms. Of course, the tone-of-voice and visual characteristics differ per website, but the technology behind them can also vary considerably. We'll walk you through two different technologies.\u003C\u002Fp>",{"__typename":410,"_id":477,"id":27,"background":402,"height":412,"width":18,"image":478},"632e6b88-9ad1-4af9-b0db-b092b71b7f00",{"url":479,"name":480,"alt":481},"\u002Fimages\u002Fnieuws\u002F56n8qldirac3-chatbot-flowchart.webp","Chatbot-flowchart","Flowchart showing how an AI chatbot works",{"__typename":400,"_id":418,"id":27,"background":402,"subtitle":27,"title":483,"text":484},"AI Chatbot: The Chatbot with Artificial Intelligence","\u003Cp>Some chatbots use Artificial Intelligence (AI) combined with tools to understand language and possibly Machine Learning to constantly improve. In this way, the chatbot tries to create a similar experience to a conversation with an employee. By responding to specific keywords such as 'order', the chatbot tries to understand what the customer's search intent is. The chatbot then looks in the database to see if an answer matches the customer's (probable) question sufficiently.\u003C\u002Fp>\u003Cp>These chats often follow a freer path, since the customer constantly presents unique sentences for the chatbot to respond to. If the customer notices that the bot has misunderstood them, they can quickly switch to a different question. In this way, a bot tries to make the experience as similar as possible to a conversation with an employee.\u003C\u002Fp>\u003Cp>However, there are also disadvantages to this technology. By giving the customer complete freedom in their input, you have less control over the experience and flow of the conversation. Additionally, such chatbots need to have a considerable amount of dialogues and intelligence to justify free input. For example, if you only have a script available for order status, the chatbot will have to answer \"Sorry, do you perhaps mean...?\" to virtually every other sentence.\u003C\u002Fp>\u003Cp>Another disadvantage is overlooking language use. One customer uses the term \"order\", another \"package\", and yet another perhaps \"shipment\". Although the technology is making great strides, awkward conversations are sometimes unavoidable when the chatbot doesn't understand the customer. Even though the customer knows they're talking to a chatbot*, this breaks the immersion and also causes a lot of frustration, resulting in a customer dropping off.\u003C\u002Fp>\u003Cp>*It is important to make clear whether a visitor is talking to a human or chatbot. A Mindshare study found that 75% of visitors want to know who (or what) they're talking to.\u003C\u002Fp>",{"__typename":400,"_id":422,"id":27,"background":402,"subtitle":27,"title":486,"text":487},"Scripted Chatbot: Controlled Chat","\u003Cp>An alternative is to give the customer a fixed number of options to choose from. Through pre-presented questions and sentences, the customer navigates through the conversation. This can be supplemented with input fields for values that cannot be predetermined, such as a name or invoice number. The chatbot script remembers this data and can return it if desired (\"is this your phone number correct?\") or send it to an employee at the end of the conversation.\u003C\u002Fp>\u003Cp>Although this form of chatbots may initially feel somewhat more limited, they're much more focused. Additionally, there are still plenty of hooks possible through the use of time blocks (\"good morning, happy Tuesday\", etc.) and reusing input (\"Welcome back Daan\"). By giving up some freedom, the customer knows for sure they'll get a logical answer to a proposed question, because your company has thought carefully about this specific flow. Or by us, of course..\u003C\u002Fp>\u003Cp>Scripted Chatbots are therefore extremely suitable for, for example, ordering food or giving gift suggestions via an interactive chat script. With free chat, there would have to be a lot more back and forth chatting to achieve the desired result, and it's of course not feasible to put human employees on this during busy holiday periods.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>",{"__typename":410,"_id":411,"id":27,"background":402,"height":412,"width":18,"image":489},{"url":490,"name":491,"alt":492},"\u002Fimages\u002Fnieuws\u002F4tjndm4j0ftf-chatbot-flowchart-1.webp","Chatbot-flowchart-1","Flowchart showing how a scripted chatbot works",{"__typename":400,"_id":494,"id":27,"background":402,"subtitle":27,"title":495,"text":496},"bf714cad-5458-4a17-a0af-e208eefe8ba4","Chat Personas and Brand Experience","\u003Cp>We already mentioned that it's possible to use a chatbot to guide a customer through the website. But a chatbot can also be an extension of your brand experience. Chatbots can be adjusted to your own tone-of-voice and can communicate both formally and informally. It's also possible to add humor to your chatbot, but be careful with this. You don't want an angry customer trying to file a complaint to feel they're not being taken seriously because you've incorporated running jokes into the script.\u003C\u002Fp>\u003Cp>Some companies opt for a neutral chatbot without a clear persona, while for example bol.com uses the existing mascot Billie as a chat persona. A persona is an extra way to consistently communicate with your target audience. By giving the chatbot a personality, it's easier to maintain the same tone-of-voice.\u003C\u002Fp>\u003Cp>If you use a persona, it's important that it communicates with the customer in a way that your employees would as well. That way, the chatbot feels like an extension of your company, rather than a standalone identity.\u003C\u002Fp>\u003Cp>\u003Cem>\u003Cstrong>\"73% of respondents don't want to use a company's chatbot again if they've previously had a negative experience with it\"\u003C\u002Fstrong>\u003C\u002Fem>\n\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>",{"__typename":400,"_id":498,"id":27,"background":402,"subtitle":27,"title":499,"text":500},"74ba955b-b314-4ba3-be50-79dc1c4c1058","Facts about Chatbots","\u003Cp>We see a promising future for chatbots. But we're not the only ones! Many studies have already been conducted on the use of chatbots, and we'd like to line up a few for you:\u003C\u002Fp>\u003Cul style=\" text-align: left;\">\u003Cli>38% of customers are positive about a chatbot, versus 11% negative. The remaining 51% have a neutral opinion about chatbots. This was shown in a study by LivePerson conducted among 5,000 customers in six different countries.\u003C\u002Fli>\u003Cli>40% of respondents from a HubSpot study don't care whether a human or chatbot helps them.\u003C\u002Fli>\u003Cli>56% of respondents (worldwide) prefer to talk to a human, according to a Business Insider study.\u003C\u002Fli>\u003Cli>73% of respondents don't want to use a company's chatbot again if they've previously had a negative experience with it. This was shown in a DigitasLBi study within the American market.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>",{"__typename":400,"_id":502,"id":27,"background":402,"subtitle":27,"title":503,"text":504},"4f499c11-4805-473b-a6e7-c8c011086cc2","ChatBuddy","\u003Cp>At Get Interactive, we're very enthusiastic about the possibilities of chatbots. So enthusiastic that we proudly want to share our special website with you where we spotlight our chatbot \"Buddy\". So if you want to see an example of a chatbot in action, definitely take a look!\n\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>",{"__typename":410,"_id":506,"id":27,"background":402,"height":412,"width":18,"image":507},"b0afde56-08a7-4d8c-9c96-930ee5d6d3e7",{"url":508,"name":509,"alt":510},"\u002Fimages\u002Fnieuws\u002F8icmzodpeg0-chatbot-chatbuddy.webp","chatbot-chatbuddy","Screenshot of ChatBuddy, Get Interactive's chatbot",{"__typename":400,"_id":426,"id":27,"background":402,"subtitle":27,"title":512,"text":513},"Deploy a Chatbot for Your Business?","\u003Cp>We hope this article has inspired you to also think about adding a chatbot to your website. Are you excited about the possibilities? Then we'd love to take a look at what we can do for you.\n\u003C\u002Fp>",{"title":515,"text":516,"indexable":402},"Chatbot Success: Benefits & Customer Service","Discover how chatbots transform customer service. Get Interactive builds intelligent chatbots that assist 24\u002F7, boost engagement, and streamline operations.",[518],{"title":434,"text":435,"colleague":519},[520],{"title":438,"position":439,"linkedin":440,"hero":521},{"image":522},{"url":443,"name":444,"alt":445},{"_id":524,"_slug":525,"_slug_translations":526,"_publish_on":528,"_read_time":385,"title":529,"category":530,"hero":532,"rows":540,"seo":554,"call_to_action":557,"__typename":446},"43b1d9d3-b1a3-4d8f-85ad-1a3996ad38fb","\u002Finspiration\u002Fnews\u002Fimprove-your-website-right-now",{"nl":527,"en":525},"\u002Finspiratie\u002Fnieuws\u002Fverbeter-je-website-juist-nu","2020-06-15T08:44:00+00:00","Improve Your Website. Right Now!",[531],{"body":179},{"_id":533,"title":529,"text":534,"image":535,"ctas":27},"19bacb0f-8854-4c1b-a7e4-28b02b016001","\u003Cp>Conversion Optimization: In times when things are a bit tough, many\ncompanies hold on to their budgets. That makes some sense, because\nchances are you're selling a bit less than usual right now. But one of\nthe first budgets that often gets cut is the marketing budget. While\nright now is actually the time to invest in building your brand for the\nlong term. Like the ongoing development of your website, for example.\u003C\u002Fp>",{"_id":536,"url":537,"name":538,"alt":539},"bc51e5e7-9d39-4d20-b396-dfb79c1dd558","\u002Fimages\u002Fnieuws\u002F2jx7u2y8pi5b-conversie-optimalisatie.webp","conversie-optimalisatie","Dashboard with conversion optimization statistics on a screen",{"row_items":541},[542,545,548,551],{"__typename":400,"_id":401,"id":27,"background":402,"subtitle":27,"title":543,"text":544},"Still Red Hot","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.marketingweek.com\u002Fcoronavirus-long-term-brand-building\u002F\">Marketingweek cited an example from the last recession\u003C\u002Fa>:\nVirgin Atlantic, Richard Branson's airline company. When banks\nstarted collapsing one after another in 2008, there were suddenly far fewer\npassengers and oil prices rose enormously. What did they do? They spent more\nmoney on marketing and focused on further building\ntheir brand with a campaign celebrating their 25th anniversary: \u003Cem>Still red hot\u003C\u002Fem>.\nIn retrospect, it turned out that with that campaign, for every pound they invested,\nthey earned about 10.58 pounds back. Percentages to be quite jealous of!\u003C\u002Fp>",{"__typename":400,"_id":406,"id":27,"background":402,"subtitle":27,"title":546,"text":547},"How to Invest Wisely in Times of Adversity","\u003Cp>If your entire industry and business is down right now, then it's\nsimply about survival. Your first priority is to keep your head above\nwater, marketing is the last thing on your mind.\nFortunately, there are also many companies that have the room\nto invest despite a crisis. One of the most important things to put\nyour \"marketing money\" into is your website.\u003C\u002Fp>\u003Cp>Many companies\nsee their website as a business card. As long as the contact details can be\nfound, it's often good enough. But your website is actually a channel\nwhere you can perfectly connect with potential customers and stay in\ntouch with existing customers. We can help you with that by\noptimizing the user experience of your website.\u003C\u002Fp>",{"__typename":400,"_id":418,"id":27,"background":402,"subtitle":27,"title":549,"text":550},"User Experience on Your Website","\u003Cp>A website can be much more than just a business card. If you\nsell products online, you naturally want as many people as possible\nto buy from you. But even if you have other goals with your website, such\nas finding contact details of potential customers, a good\nuser experience is indispensable. We call this conversion optimization, and\nuser experience plays an important role in that.\u003C\u002Fp>\u003Cp>User\nexperience is also called User Experience or UX. We first look\nat the goals you have with your website and how your\nvisitors can currently achieve those goals. Then we map out\nwhat's needed to improve this process. We don't just look\nat the technical side, but especially at the 'soft' side of the\nstory: how do your visitors feel when using your website?\nAnd do their actions lead to the desired result? But also important:\nwhat device do they prefer to view your website on, and does that\nall work well? And is your site fast enough?\u003C\u002Fp>\u003Cp>We investigate all\nthese aspects and optimize them where needed. This way, we help your\nvisitors achieve the goals you want them to achieve, while\nit's also pleasant and attractive to use your website.\u003C\u002Fp>",{"__typename":400,"_id":422,"id":27,"background":402,"subtitle":27,"title":552,"text":553},"Starting with Conversion Optimization?","\u003Cp>Would you also like to start with conversion optimization? It's fairly\neasy for us to help you with this. We do a scan of your website and\nbased on that, one of our experts will send you an advisory report with\nthe results. We specialize in\noptimizing interactions and we can take care of everything from A to Z!\u003C\u002Fp>\u003Cp>Want\nto know more? Then feel free to contact one of our\nspecialists without obligation. With a bit of luck, you'll get Pim on the phone, who will\nthen talk your ear off about this topic ;)...\u003C\u002Fp>",{"title":555,"text":556,"indexable":402},"Website Conversion Optimization | Get Interactive","Boost conversions during economic downturns. Learn why cutting marketing budgets backfires. Get Interactive shares recession-proof strategies.",[558],{"title":434,"text":435,"colleague":559},[560],{"title":438,"position":439,"linkedin":440,"hero":561},{"image":562},{"url":443,"name":444,"alt":445},{"_id":564,"_slug":565,"_slug_translations":566,"_publish_on":568,"_read_time":569,"title":570,"category":571,"hero":573,"rows":581,"seo":624,"call_to_action":627,"__typename":446},"00939514-ba22-49db-849d-782441000d6d","\u002Finspiration\u002Fnews\u002Fthe-digital-helpdesk-of-get-interactive",{"nl":567,"en":565},"\u002Finspiratie\u002Fnieuws\u002Fde-digitale-helpdesk-van-get-interactive","2020-06-09T14:10:00+00:00",2,"The Digital Helpdesk of Get Interactive",[572],{"body":179},{"_id":574,"title":570,"text":575,"image":576,"ctas":27},"693de3e4-d4c7-4601-89c0-6ba98d7fbf8e","\u003Cp>Submit your Support questions via our new Helpdesk\u003C\u002Fp>",{"_id":577,"url":578,"name":579,"alt":580},"3390fb26-4148-4143-b33c-2d90670a68ac","\u002Fimages\u002Fnieuws\u002F6uyamntac6v8-getinteractive-2022-9474.webp","GetInteractive_2022-9474","Get Interactive office with employees providing support",{"row_items":582},[583,586,599,603,609,622],{"__typename":400,"_id":584,"id":27,"background":402,"subtitle":27,"title":27,"text":585},"1d24bfc2-5b08-4885-8daa-3608e25cf180","\u003Cp>We do everything we can to offer you extra convenience, support, and service during these times. So you can easily work from your workplace, but also from home, and continue to ask us for support. That's why we now offer the option to submit questions via our Service Desk portal.\u003C\u002Fp>",{"__typename":587,"_id":588,"id":27,"background":402,"quote":589,"colleague":590,"author":27},"RowQuote","ad8702d7-122b-4dfe-b8d8-7af936fcea7f","With a WordPress website from Get Interactive, you can easily add and manage texts, images, videos, and other media on your website.",[591],{"title":592,"position":593,"hero":594},"Wout","Copywriter",{"image":595},{"url":596,"name":597,"alt":598},"\u002Fimages\u002Fpages\u002F6uiw8k4iv432-wout.webp","wout","Portrait photo of Wout",{"__typename":400,"_id":600,"id":27,"background":402,"subtitle":27,"title":601,"text":602},"64089604-4e5e-4740-9e67-ec18aee0204c","We'll Keep Helping You","\u003Cp>We're here to help you - whether you need technical or functional support, get in touch and we'll get you back on track quickly.\u003C\u002Fp>\u003Cp>You can contact us in several ways:\u003C\u002Fp>\u003Cul style=\" text-align: left;\">\u003Cli>Register your ticket in our Support Portal (you'll automatically receive an invitation for this)\u003C\u002Fli>\u003Cli>Send an email to our helpdesk via the form below\u003C\u002Fli>\u003Cli>Call for urgent matters: \u003Ca href=\"tel:0306080848\">030 - 60 808 48\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>We're excited about what we've developed and what we're creating. We'll continue to help you as much as possible to turn such \"BackOffice burdens\" into business opportunities. And we'll continue with conviction to provide you with the digital advantage you've come to expect from us as a valued customer.\u003C\u002Fp>\u003Cp>We look forward to receiving your support requests via the new platform!\u003C\u002Fp>",{"__typename":410,"_id":604,"id":27,"background":402,"height":412,"width":18,"image":605},"a33dae97-d35b-4cff-bc17-f81d8bc15801",{"url":606,"name":607,"alt":608},"\u002Fimages\u002Fpages\u002F1nxnt7ucb05j-team-get-interactive-ingang-kantoor-nieuwegein-utrecht-3543x2363-1-scaled-aspect-ratio-1724-999-scaled.webp","Team-Get-Interactive-Ingang-Kantoor-Nieuwegein-Utrecht-3543x2363-1-scaled-aspect-ratio-1724-999-scaled","Get Interactive team at the entrance of the office in Nieuwegein",{"__typename":610,"_id":611,"id":27,"background":18,"whitepaper":612},"RowWhitepaper","8ea14e91-ddf5-43ed-ba1c-b826e7d8c2f5",[613],{"_slug":614,"title":615,"hero":616},"\u002Finspiration\u002Fwhitepapers\u002Fis-headless-the-right-choice-for-your-organization","Is Headless the Right Choice for Your Organization?",{"title":615,"text":617,"image":618},"\u003Cp>In this whitepaper:\u003C\u002Fp>\u003Cul style=\" text-align: start;\">\u003Cli>What is a Headless CMS?\u003C\u002Fli>\u003Cli>Differences between Traditional and Headless\u003C\u002Fli>\u003Cli>The pros and cons at a glance\u003C\u002Fli>\u003Cli>A handy decision-making diagram\u003C\u002Fli>\u003C\u002Ful>",{"url":619,"name":620,"alt":621},"\u002Fimages\u002Fpages\u002F6ignqkev96vx-is-headless-de-juiste-keuze-voor-jouw-organisatie.webp","Is_headless_de_juiste_keuze_voor_jouw_organisatie","Cover of the whitepaper about headless CMS choice",{"__typename":400,"_id":623,"id":27,"background":402,"subtitle":27,"title":27,"text":585},"310a0a62-705d-4a16-9574-70b6fab2d083",{"title":625,"text":626,"indexable":402},"Digital Helpdesk Support | Get Interactive","Submit your support questions through Get Interactive's new Digital Helpdesk. Get expert assistance anytime, anywhere, for seamless remote and office support.",[628],{"title":629,"text":630,"colleague":631},"Want to Know More?","\u003Cp>Do you have questions or want to know more? We're happy to assist you! Feel free to contact us without obligation.\u003C\u002Fp>",[632],{"title":633,"position":634,"linkedin":635,"hero":636},"Jeffrey","Technology Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjeffreylasut\u002F",{"image":637},{"url":638,"name":639,"alt":640},"\u002Fimages\u002Fteam\u002Fjeffrey.webp","jeffrey","Portrait photo of Jeffrey",1779829572148]