[{"data":1,"prerenderedAt":1053},["ShallowReactive",2],{"app-settings-en":3,"lang-switch-/en/inspiration/blog/manage-wordpress-from-your-phone-with-claude":353,"page-/en/inspiration/blog/manage-wordpress-from-your-phone-with-claude":356,"related-inspiration-ea24e6a4-6df1-4e25-beac-72f7d9898103-en":469},{"company_name":4,"address":5,"phone_title":6,"phone":7,"email_title":11,"email":12,"contact_page":15,"linkedin":18,"facebook":19,"instagram":20,"x_twitter":19,"youtube":19,"main_menu":21,"footer_menu":327},"Get Interactive","\u003Cul>\u003Cli>\u003Ca href=\"https://maps.app.goo.gl/DTiMDK4wYniQbVvv8\" rel=\"noopener noreferrer\" target=\"_blank\">Dorpsstraat 50\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://maps.app.goo.gl/DTiMDK4wYniQbVvv8\" rel=\"noopener noreferrer\" target=\"_blank\">3433 CM Nieuwegein\u003C/a>\u003C/li>\u003C/ul>","Call us",{"label":8,"url":9,"target":10},"030 - 6080848","tel:+31306080848",false,"Email us",{"label":13,"url":14,"target":10},"hello@getinteractive.nl","mailto:hello@getinteractive.nl",[16],{"_slug":17},"/contact","https://nl.linkedin.com/company/get-interactive",null,"https://www.instagram.com/get_interactive/",[22],{"_id":23,"title":24,"menu_items":25},"d7d3025c-66d8-4733-a386-9927984c18d7","Main menu",[26,299,306,313,320],{"_id":27,"title":28,"link_to_page":29,"link_to_custom":19,"children":32},"76c6d449-f3b9-4c1f-b146-506e31c236cc","What we do",[30],{"_slug":31},"/what-we-do",[33,64,89,132,169,206,237,268],{"_id":34,"title":35,"link_to_page":36,"link_to_custom":19,"children":39},"1da506e4-265d-4eaf-bb4c-71832006547d","Challenges",[37],{"_slug":38},"/challenges",[40,46,52,58],{"_id":41,"title":42,"link_to_page":43,"link_to_custom":19},"5c6b5ba1-1039-44b4-8fd2-a378c2d183de","I want to grow my B2B business online",[44],{"_slug":45},"/challenges/i-want-to-grow-online-with-my-b2b-company",{"_id":47,"title":48,"link_to_page":49,"link_to_custom":19},"a7f7973f-c00c-4842-9b66-413194c2f776","I want to reach potential new employees online",[50],{"_slug":51},"/challenges/i-want-to-reach-potential-new-employees-online",{"_id":53,"title":54,"link_to_page":55,"link_to_custom":19},"09d15cd5-8502-44ad-bf1e-aa269e9a7863","I want to build my online reputation together",[56],{"_slug":57},"/challenges/i-want-to-build-my-online-reputation-together",{"_id":59,"title":60,"link_to_page":61,"link_to_custom":19},"39c33c5f-48a5-4da5-9022-b7de583be643","I want to turn my company into a 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Strategy",[100],{"_slug":101},"/what-we-do/strategy/digital-strategy",{"_id":103,"title":104,"link_to_page":105,"link_to_custom":19},"57f5d839-1537-46e0-99dc-421a3abe6a55","Brand Strategy",[106],{"_slug":107},"/what-we-do/strategy/brand-strategy",{"_id":109,"title":110,"link_to_page":111,"link_to_custom":19},"1898ffc2-1a13-4574-8b10-a8d015ee2183","Customer Journey",[112],{"_slug":113},"/what-we-do/strategy/customer-journey",{"_id":115,"title":116,"link_to_page":117,"link_to_custom":19},"9c59dd76-b6c2-4e93-a4a4-13736cf73f6b","Reputation Research",[118],{"_slug":119},"/what-we-do/strategy/reputation-research",{"_id":121,"title":122,"link_to_page":123,"link_to_custom":19},"529c5320-02c0-4d32-a93f-61fc2c280b84","Growth Hacking",[124],{"_slug":125},"/what-we-do/strategy/growth-hacking",{"_id":127,"title":128,"link_to_page":129,"link_to_custom":19},"815c230e-290b-4c47-a1a7-c0ef21a5dce0","Workshops",[130],{"_slug":131},"/what-we-do/strategy/workshops",{"_id":133,"title":134,"link_to_page":135,"link_to_custom":19,"children":138},"7cb247ab-ab2f-4b2a-b403-3229228cfe17","Design",[136],{"_slug":137},"/what-we-do/design",[139,145,151,157,163],{"_id":140,"title":141,"link_to_page":142,"link_to_custom":19},"7d8a9e23-9636-4267-917b-84335b131b72","UX Design",[143],{"_slug":144},"/what-we-do/design/ux-design",{"_id":146,"title":147,"link_to_page":148,"link_to_custom":19},"67c897b9-4e98-455b-a85f-36727fcc442e","UI Design",[149],{"_slug":150},"/what-we-do/design/ui-design",{"_id":152,"title":153,"link_to_page":154,"link_to_custom":19},"5e97ec8a-a18e-495d-a72e-a27d07896ea7","Branding",[155],{"_slug":156},"/what-we-do/design/branding",{"_id":158,"title":159,"link_to_page":160,"link_to_custom":19},"40ddd86f-cf0f-428c-ae82-90ae140d062b","Design System",[161],{"_slug":162},"/what-we-do/design/design-system",{"_id":164,"title":165,"link_to_page":166,"link_to_custom":19},"9c465323-d3be-4ff6-a69c-85cd8fe5e255","Prototyping",[167],{"_slug":168},"/what-we-do/technology/prototyping",{"_id":170,"title":171,"link_to_page":172,"link_to_custom":19,"children":175},"e47f18b8-96b1-4b0f-8041-1422b83bf001","Technology",[173],{"_slug":174},"/what-we-do/technology",[176,182,188,194,200],{"_id":177,"title":178,"link_to_page":179,"link_to_custom":19},"4676a4a2-1200-4b22-b6ab-ac8ca1e5742c","Development",[180],{"_slug":181},"/what-we-do/technology/development",{"_id":183,"title":184,"link_to_page":185,"link_to_custom":19},"eacbebe3-34a6-4b51-a4e7-79b694a1ab01","Websites",[186],{"_slug":187},"/what-we-do/technology/websites",{"_id":189,"title":190,"link_to_page":191,"link_to_custom":19},"07ec4d51-9f8a-423b-8703-d93e7e402284","Webshops",[192],{"_slug":193},"/what-we-do/technology/webshops",{"_id":195,"title":196,"link_to_page":197,"link_to_custom":19},"262849fa-ff27-4c8e-8822-b187a6723230","Headless CMS",[198],{"_slug":199},"/what-we-do/technology/headless-cms",{"_id":201,"title":202,"link_to_page":203,"link_to_custom":19},"ebf61b44-c48e-449e-855c-80d0c15fe748","Hosting, Maintenance & Support",[204],{"_slug":205},"/what-we-do/technology/hosting-maintenance-and-support",{"_id":207,"title":208,"link_to_page":209,"link_to_custom":19,"children":212},"780e4769-1dc2-4a42-83b6-20b3067405df","Marketing",[210],{"_slug":211},"/what-we-do/marketing",[213,219,225,231],{"_id":214,"title":215,"link_to_page":216,"link_to_custom":19},"f275807e-8901-4cb6-8351-65cf1eb550a2","SEO",[217],{"_slug":218},"/what-we-do/marketing/seo",{"_id":220,"title":221,"link_to_page":222,"link_to_custom":19},"50408ad8-e366-4ce2-9098-899f4dd002e2","SEA",[223],{"_slug":224},"/what-we-do/marketing/sea",{"_id":226,"title":227,"link_to_page":228,"link_to_custom":19},"727f9d39-d5fc-47b3-96c8-ceb662e97078","Conversion 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Intranet",[291],{"_slug":292},"/solutions/web-portal-or-intranet",{"_id":294,"title":295,"link_to_page":296,"link_to_custom":19},"be93340a-2a29-4325-b5b9-29ed4d2a7eee","Community",[297],{"_slug":298},"/solutions/community",{"_id":300,"title":301,"link_to_page":302,"link_to_custom":19,"children":305},"10c3b41e-a442-4d84-8793-4677a9d8a560","Cases",[303],{"_slug":304},"/cases",[],{"_id":307,"title":308,"link_to_page":309,"link_to_custom":19,"children":312},"edb359a3-d1b9-442e-97d1-e6c33c6fc5b3","Inspiration",[310],{"_slug":311},"/inspiration",[],{"_id":314,"title":315,"link_to_page":316,"link_to_custom":19,"children":319},"d0baea23-ab46-404f-b85d-a0b85b9c5c0d","Careers",[317],{"_slug":318},"/careers",[],{"_id":321,"title":322,"link_to_page":323,"link_to_custom":19,"children":326},"962b6af3-3243-4e11-bedc-81eef21a98aa","About us",[324],{"_slug":325},"/about-us",[],[328],{"_id":329,"title":330,"menu_items":331},"afd27dab-a93d-4586-a22e-d77e0eb11e80","Footer bottom",[332,339,346],{"_id":333,"title":334,"link_to_page":335,"link_to_custom":19,"children":338},"33397a87-34bf-4e62-86a7-e8fee5486b32","Accessibility",[336],{"_slug":337},"/accessibility-statement",[],{"_id":340,"title":341,"link_to_page":342,"link_to_custom":19,"children":345},"70d74193-67a6-4eaf-a5a4-aa9b14194546","Privacy & Cookie Policy",[343],{"_slug":344},"/privacy-and-cookie-policy",[],{"_id":347,"title":348,"link_to_page":349,"link_to_custom":19,"children":352},"36a19d3f-72dd-433e-b62c-a2c332d84aee","Terms and Conditions",[350],{"_slug":351},"/terms-and-conditions",[],{"nl":354,"en":355},"/inspiratie/blog/wordpress-beheren-vanaf-je-telefoon-met-claude","/inspiration/blog/manage-wordpress-from-your-phone-with-claude",{"_id":357,"_slug":355,"_slug_translations":358,"_publish_on":359,"_read_time":360,"title":361,"category":362,"hero":364,"rows":372,"seo":436,"author":439,"call_to_action":447,"__typename":468},"ea24e6a4-6df1-4e25-beac-72f7d9898103",{"nl":354,"en":355},"2026-05-11T10:00:00+00:00",8,"Managing WordPress from your phone with Claude",[363],{"body":171},{"_id":365,"title":361,"text":366,"image":367,"ctas":19},"2d3b16fe-62c1-4783-b411-b3e7104645b2","\u003Cp>Creating, filling, SEO-optimising and publishing a full WordPress page, straight from your phone. No laptop, no CMS login, no code. With the Claude AI app by Anthropic and the WordPress MCP, that's no longer a demo. It's everyday practice.\u003C/p>",{"_id":368,"url":369,"name":370,"alt":371},"eed4ffd2-b337-40ed-aa6d-b8801c814ac4","/images/blog/claude-mobile-ai-chat-smartphone.webp","claude-mobile-ai-chat-smartphone","Managing WordPress through Claude AI on a smartphone with an AI chat interface",{"row_items":373},[374,380,388,392,396,401,405,409,413],{"__typename":375,"_id":376,"id":19,"background":377,"subtitle":19,"title":378,"text":379},"RowText","3e2ececc-5c9f-4fe2-9d57-5ffd45b74c02",true,"Publishing a WordPress page between two meetings","\u003Cp>Picture this: you're on the train, you remember there's a typo on an important landing page, and you've got ten minutes until your stop. Until recently that meant waiting until you were back behind a laptop, logging in to WordPress, finding the right page, editing the field, saving, and hoping you didn't miss anything else.\u003C/p>\u003Cp>Now you pick up your phone, open the Claude app, and say: \u003Cem>“change the opening hours on the contact page to 9 to 18.”\u003C/em> Done. Before the train stops, the change is live on your WordPress site.\u003C/p>\u003Cp>This isn't science fiction. It's the way of working that the Claude Mobile App combined with the WordPress MCP already enables today, and it changes what it actually means to manage a website.\u003C/p>",{"__typename":381,"_id":382,"id":19,"background":10,"subtitle":383,"title":384,"text":385,"vimeo_url":386,"orientation":387},"RowVideo","40a4e81c-69fd-499c-9dd8-1b5b88f2a5a4","See it in action","Building a page inside the Claude Mobile App","\u003Cp>Screen recording of the Claude app on a phone, creating, filling and publishing a new content page through the WordPress MCP.\u003C/p>","https://vimeo.com/1191284620","portrait",{"__typename":375,"_id":389,"id":19,"background":377,"subtitle":19,"title":390,"text":391},"03eb80fe-75fa-47b8-806e-75e63dacfd09","Quick primer, what is Claude?","\u003Cp>\u003Cstrong>Claude\u003C/strong> is an AI assistant built by \u003Cstrong>Anthropic\u003C/strong>, an AI company founded by former OpenAI researchers. It's comparable to ChatGPT in what it can do, but with a strong focus on reliability, long context windows and safety when taking actions on your behalf.\u003C/p>\u003Cp>Claude is available as:\u003C/p>\u003Cul>\u003Cli>A \u003Cstrong>web app\u003C/strong> at claude.ai in your browser\u003C/li>\u003Cli>A \u003Cstrong>desktop app\u003C/strong> for Mac and Windows\u003C/li>\u003Cli>A \u003Cstrong>Mobile App\u003C/strong> for iOS and Android, with voice-to-text\u003C/li>\u003Cli>\u003Cstrong>Claude Code\u003C/strong>, a command-line version for developers\u003C/li>\u003C/ul>\u003Cp>What makes Claude particularly interesting for website management is that it doesn't just talk, it also \u003Cem>acts\u003C/em>. Through an open standard called MCP, you connect Claude to your own systems so it can do things for you rather than only giving advice.\u003C/p>",{"__typename":375,"_id":393,"id":19,"background":377,"subtitle":19,"title":394,"text":395},"aaf841a3-5a96-4cc0-b58a-3a16d765704b","And what's the WordPress MCP?","\u003Cp>MCP stands for \u003Cstrong>Model Context Protocol\u003C/strong>: an open standard, developed by Anthropic, that lets AI assistants talk directly to external systems. Not just read from them, but act on them: create a page, update SEO, restructure a menu, translate content.\u003C/p>\u003Cp>The \u003Ca href=\"/what-we-do/technology/wordpress-mcp\">WordPress MCP\u003C/a> is an extension on your WordPress site that exposes this connection. Claude connects as a client to the MCP server on your site and performs actions within the permissions you grant it. We build this integration into every WordPress site we deliver, you can read more on our \u003Ca href=\"/what-we-do/technology/wordpress-mcp\">WordPress AI management page\u003C/a>.\u003C/p>\u003Cp>Crucially, it's an open standard. You're not locked in to one AI, one vendor, or one tool. Today you work via Claude, tomorrow via Cursor or Copilot, the day after via an AI agent that doesn't exist yet. Your site's integration stays the same.\u003C/p>",{"__typename":375,"_id":397,"id":19,"background":377,"subtitle":398,"title":399,"text":400},"5f64141a-1948-4fe5-9ee8-5bd18d335485","From practice","What stood out when we put it into practice","\u003Cp>For the past few weeks we deliberately tried not to open a laptop for small WordPress changes. A few things stood out:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Voice works surprisingly well.\u003C/strong> Dictating in the car or on a bike, for example “add a FAQ row about delivery times to the bottom of the product page”, gets translated into the right MCP calls by Claude without trouble.\u003C/li>\u003Cli>\u003Cstrong>The barrier disappears.\u003C/strong> Colleagues who never logged into WordPress now contribute content directly. They don't need to know what an ACF field is or where the menu lives.\u003C/li>\u003Cli>\u003Cstrong>Speed changes the work itself.\u003C/strong> When publishing takes one sentence, you publish more often. Small updates, quick corrections, an extra paragraph: things that used to wait now actually happen.\u003C/li>\u003Cli>\u003Cstrong>Draft or live, your call.\u003C/strong> Ask for \u003Ccode>draft\u003C/code> and Claude stages everything for review. Ask to publish directly and it's online within a minute, including SEO metadata and menu entry.\u003C/li>\u003C/ul>",{"__typename":375,"_id":402,"id":19,"background":377,"subtitle":19,"title":403,"text":404},"9b923cac-7959-4daa-95a7-0d3a63c68048","Who does mobile WordPress management actually help?","\u003Cp>\u003Cstrong>Editors and marketers\u003C/strong> publish on the go, no CMS login required. \u003Cstrong>Founders and freelancers\u003C/strong> stop needing a developer for small tweaks. \u003Cstrong>Developers and agencies\u003C/strong> speed up repetitive work: bulk SEO, adding rows across dozens of pages, restructuring menus. Work that used to take hours, now takes minutes.\u003C/p>\u003Cp>And maybe most importantly: \u003Cstrong>remote content teams\u003C/strong>. No shared passwords, no WordPress training, no steep learning curve. Anyone with access to Claude can contribute to the site, within the permissions you set.\u003C/p>",{"__typename":375,"_id":406,"id":19,"background":377,"subtitle":19,"title":407,"text":408},"9abaff11-bb01-4576-9899-4361bee7dead","But is it secure?","\u003Cp>The WordPress MCP integration uses a personal API key tied to a WordPress user with specific permissions. Claude can never do more than that user is allowed to. No shared passwords, no direct database access, no way to bypass the existing WordPress permissions model.\u003C/p>\u003Cp>Deleted posts go to the trash by default, not permanently removed. Rows and metadata are always recoverable through the WordPress dashboard. And for destructive actions, Claude asks for confirmation first, unless you explicitly tell it to act directly.\u003C/p>",{"__typename":375,"_id":410,"id":19,"background":377,"subtitle":19,"title":411,"text":412},"853e00c1-7e2e-4150-b5dc-5f541b37f800","What this means in the longer run","\u003Cp>The real difference isn't really speed, that's just the most visible part. The real difference is that the distance between \u003Cem>“I have an idea”\u003C/em> and \u003Cem>“it's live”\u003C/em> drops to almost zero. No tickets, no queues, no developer hand-off for what is essentially a text change.\u003C/p>\u003Cp>At the same time, your WordPress site stays exactly what it was. No migration, no vendor lock-in, no new dashboard to learn. MCP just adds a smart layer on top of what already runs. If Claude stops fitting tomorrow, you connect a different AI client to the same MCP server. Your site never notices.\u003C/p>\u003Cp>For us, that's the point. AI isn't doing something “extra” with your website. It does it in a way that is open, controllable and replaceable. The way good tooling should work.\u003C/p>",{"__typename":414,"_id":415,"id":19,"background":10,"title":416,"ctas":19,"faqs":417},"RowFaq","5c529339-50bd-4e25-8608-e2cf7889898e","Frequently asked questions about Claude, MCP and WordPress",[418,421,424,427,430,433],{"question":419,"answer":420},"Do I need a paid Claude plan?","\u003Cp>A free Claude account works to get started, but for heavy use and the Mobile App with voice-to-text a Claude Pro or Team subscription is recommended. The WordPress MCP itself is a site extension and is independent of your Claude subscription.\u003C/p>",{"question":422,"answer":423},"Does this only work with WordPress?","\u003Cp>No. MCP is an open standard, so MCP servers exist for many tools, including calendars, email, databases and project management. This blog focuses on WordPress, but Claude can work with multiple systems in a single conversation.\u003C/p>",{"question":425,"answer":426},"Does every user need their own WordPress account?","\u003Cp>Yes, and that's the intent. Everyone who contributes via Claude gets their own WordPress user with a personal API key, so every action and mutation is attributable to a person and permissions can be set per role, just like with regular WordPress administration. What colleagues don't need is knowledge of the WordPress dashboard itself, because they give their instructions to Claude in plain language.\u003C/p>",{"question":428,"answer":429},"What if Claude publishes something incorrectly?","\u003Cp>Deleted or replaced content stays available through the WordPress trash and revision history. For destructive actions Claude asks for confirmation first. You can also tell Claude to default to \u003Ccode>draft\u003C/code> so you publish yourself from the dashboard.\u003C/p>",{"question":431,"answer":432},"Does it work in languages other than English?","\u003Cp>Yes. Claude is multilingual and the WordPress MCP is language-agnostic. You can create a Dutch page and the English translation in the same conversation, or have existing content translated.\u003C/p>",{"question":434,"answer":435},"Do I have to buy new software or migrate my site?","\u003Cp>No. Your WordPress site stays as it is. You install the WordPress MCP as an extension on your existing environment, and you connect Claude to it through your own Anthropic account. No migration, no vendor lock-in.\u003C/p>",{"title":437,"text":438,"indexable":377},"Manage WordPress with AI: from your phone, via Claude and MCP","Create, fill and publish WordPress pages from your phone, without a laptop or CMS login. Here's how the WordPress MCP works with Claude, Anthropic's AI assistant.",[440],{"title":441,"hero":442},"Jeffrey",{"image":443},{"url":444,"name":445,"alt":446},"/images/team/jeffrey.webp","jeffrey","Portrait of Jeffrey",[448],{"title":449,"text":450,"ctas":451,"colleague":462},"Curious how this would work for your site?","\u003Cp>We're happy to walk you through how the WordPress MCP pairs with Claude, on desktop and on mobile. Book a call with Jeffrey and we'll go through it together.\u003C/p>",{"cta_items":452},[453,457],{"label":454,"internal_url":455,"url":19,"target":377},"Get in touch",[456],{"_slug":17},{"label":458,"internal_url":459,"url":19,"target":377},"Read more about WordPress AI management",[460],{"_slug":461},"/what-we-do/technology/wordpress-mcp",[463],{"title":441,"position":464,"linkedin":465,"hero":466},"Technology Director","https://www.linkedin.com/in/jeffreylasut/",{"image":467},{"url":444,"name":445,"alt":446},"BlogItem",[470,541,598,698,769,808,843,896,942,1015],{"_id":471,"_slug":472,"_slug_translations":473,"_publish_on":475,"_read_time":476,"title":477,"category":478,"hero":480,"rows":489,"seo":516,"author":519,"call_to_action":527,"__typename":468},"20d6c662-65a0-4b74-8376-8c9f5c1c5fcd","/inspiration/blog/the-european-accessibility-act-eaa",{"nl":474,"en":472},"/inspiratie/blog/de-european-accessibility-act-eaa","2024-10-11T08:19:00+00:00",4,"The European Accessibility Act (EAA)",[479],{"body":171},{"_id":481,"title":482,"text":483,"image":484,"ctas":19},"8dc25171-fac5-49fa-a539-0e1a7249a6bf","The New European Accessibility Act (EAA)","\u003Cp>In an increasingly digitized world, digital accessibility has become a crucial part of the online experience. Unfortunately, practice shows that organizations often only seriously pay attention to digital accessibility when legal obligations prompt them to do so.\u003C/p>",{"_id":485,"url":486,"name":487,"alt":488},"1b84364f-8ddc-4fa1-9bb4-19da30762bd9","/images/blog/4b7dnlletalf-girl-looks-over-computer.webp","girl-looks-over-computer","Woman looking over a computer screen, symbolizing digital accessibility",{"row_items":490},[491,495,500,508,512],{"__typename":375,"_id":492,"id":19,"background":377,"subtitle":19,"title":493,"text":494},"85a844b1-aa21-417d-bc9c-3e06f2d4df2d","The New Future of Digital Accessibility in the Netherlands (from 2025)","\u003Cp>We previously wrote about the importance of digital accessibility in our \u003Ca href=\"/inspiration/news/digital-accessibility\">blog\u003C/a>. With new legislation on the way, companies will soon be required to pay serious attention to this. In this blog, we explain exactly what will change.\u003C/p>",{"__typename":375,"_id":496,"id":19,"background":377,"subtitle":497,"title":498,"text":499},"e2b974c4-d2e4-4bae-9755-39d3a64c7032","A new challenge for businesses","Current and Future Legislation","\u003Cp>Since July 2023, there has been a legal requirement regarding digital accessibility in the Netherlands, the \"Digital Government Act\". However, this legislation only applies to (semi-)government institutions, meaning many businesses do not yet fall under this requirement.\u003C/p>\u003Cp>The new accessibility directive, also known as the \u003Ca href=\"https://eur-lex.europa.eu/legal-content/NL/TXT/?uri=OJ:L:2019:151:TOC\">European Accessibility Act\u003C/a> (EAA), will dramatically change the playing field. This European legislation, which \u003Cstrong>takes effect from July 2025\u003C/strong>, aims for a consistent standard in digital accessibility across the entire European Union. The goal is to make online products and services accessible to all Europeans, regardless of their disabilities, ensuring that people with disabilities have the same opportunities in areas such as the labor market, education, and transportation.\u003C/p>\u003Cp>Accessibility is very important for people with disabilities. This group is larger than you might initially think. It includes not only people with visual or hearing impairments but also, for example, a large portion of the elderly. It's good to remember that not only people with disabilities benefit from an accessible world. In Europe, there are no fewer than 135 million people with disabilities, and with the aging population, this number is only expected to rise. These adjustments are therefore urgently needed. By improving digital accessibility, the number of people who can use products and services increases. In addition to a legal requirement, there is also a great opportunity for your business!\u003C/p>\u003Ch2>What is the European Accessibility Act?\u003C/h2>\u003Cp>The EAA will apply to various products and services, including:\u003C/p>\u003Cul>\u003Cli>Computers and operating software\u003C/li>\u003Cli>E-books\u003C/li>\u003Cli>Online stores\u003C/li>\u003Cli>ATMs, ticket services, and check-in machines\u003C/li>\u003Cli>Smartphones\u003C/li>\u003Cli>TV equipment related to digital television services\u003C/li>\u003Cli>Telecommunications services, such as apps and websites from your provider\u003C/li>\u003Cli>Audiovisual media services, such as Netflix, Videoland, and Spotify\u003C/li>\u003Cli>Consumer banking services, such as online banking\u003C/li>\u003Cli>Online and offline transport-related services, such as ticket machines, apps, and websites\u003C/li>\u003C/ul>\u003Cp>These products and services must be fully accessible to all Europeans, regardless of their disability. It doesn't matter whether they're produced in the EU or elsewhere; all products sold in the EU must meet these requirements. The requirements of the European Accessibility Act are based on the \u003Cstrong>'Web Content Accessibility Guidelines'\u003C/strong> \u003Cstrong>(WCAG)\u003C/strong>.\u003C/p>\u003Cp>These guidelines serve as a checklist to assess whether websites and apps meet digital accessibility standards. WCAG provides guidelines and success criteria based on four principles:\u003C/p>\u003Col>\u003Cli>perceivable,\u003C/li>\u003Cli>operable,\u003C/li>\u003Cli>understandable, and\u003C/li>\u003Cli>robust.\u003C/li>\u003C/ol>\u003Cp>These principles promote a better user experience for everyone. At Get Interactive, we always take these guidelines into account.\u003C/p>",{"__typename":501,"_id":502,"id":19,"background":377,"height":503,"width":10,"image":504},"RowImage","e24a7965-a244-47a0-85f2-18129f897d53",50,{"url":505,"name":506,"alt":507},"/images/blog/n0g2szzq9j4-wat-is-de-european-accessibility-act.webp","wat-is-de-european-accessibility-act?","Infographic about the European Accessibility Act and digital accessibility",{"__typename":375,"_id":509,"id":19,"background":377,"subtitle":19,"title":510,"text":511},"68edb813-6eb3-427a-97e4-3affee35e817","Retroactive Application and Enforcement","\u003Cp>Important to mention is that the EAA does not apply retroactively to existing products, including online stores. The law specifies that only products published from June 2025 must comply with the accessibility guidelines. However, this raises questions about what constitutes a \"new\" online store compared to an update of an existing one. There is still uncertainty in this area. In the coming years, this definition will be further refined.\u003C/p>\u003Cp>Supervision of EAA compliance falls under the responsibility of national governments. Companies that don't comply can be fined \u003Cu>from July 2025\u003C/u>. The exact amount of the fines has yet to be determined.\u003C/p>\u003Ch2>Preparing for the Future\u003C/h2>\u003Cp>The EAA is a law adopted in 2019 that requires EU member states to take measures by July 2025. Due to these major changes in legislation, it's wise to proactively assess and adapt the accessibility of your websites, not only to comply with legal requirements but also to improve the overall user experience.\u003C/p>\u003Cp>Prepare your website for the EAA now and ensure everyone has easy access to your digital products and services.\u003C/p>",{"__typename":375,"_id":513,"id":19,"background":377,"subtitle":19,"title":514,"text":515},"06183ce8-ceb3-450a-ae86-ef9b10916060","Go for Digital Accessibility","\u003Cp style=\" text-align: left;\">Want more information about digital accessibility? Then also read this \u003Cstrong>\u003Ca href=\"/inspiration/news/digital-accessibility\">blog\u003C/a>\u003C/strong>. Want to actively get started, or would you like us to take a look at where opportunities lie? We'd be happy to help! Feel free to send us a message via the form below, or give us a call.\u003C/p>",{"title":517,"text":518,"indexable":377},"European Accessibility Act (EAA)","Read and discover here how the new European Accessibility Act (EAA) from 2025 changes digital accessibility in the Netherlands and what this means for businesses.",[520],{"title":521,"hero":522},"Wout",{"image":523},{"url":524,"name":525,"alt":526},"/images/pages/6uiw8k4iv432-wout.webp","wout","Portrait photo of Wout",[528],{"title":529,"text":530,"colleague":531},"Schedule a free call with Pim right away!","\u003Cp>Want to know more about cases in your sector? Contact Pim, he'll be happy to tell you more and see what we can do for you.\u003C/p>",[532],{"title":533,"position":534,"linkedin":535,"hero":536},"Pim","Creative Director","https://www.linkedin.com/in/ptebbens/",{"image":537},{"url":538,"name":539,"alt":540},"/images/team/pim.webp","pim","Portrait photo of Pim",{"_id":542,"_slug":543,"_slug_translations":544,"_publish_on":546,"_read_time":547,"title":548,"category":549,"hero":551,"rows":559,"seo":586,"author":588,"call_to_action":592,"__typename":468},"667f09b0-7e6b-4a06-9068-6e431c5c509c","/inspiration/blog/wordpress-as-headless-cms",{"nl":545,"en":543},"/inspiratie/blog/wordpress-als-headless-cms","2023-01-04T14:04:00+00:00",6,"WordPress as Headless CMS",[550],{"body":171},{"_id":552,"title":548,"text":553,"image":554,"ctas":19},"eecea4e9-96b7-4cd6-b943-bade306e14d1","\u003Cp>WordPress is an open source CMS (Content Management System) that allows you to easily create and manage a website or blog. It offers a user-friendly interface for writing, editing, and publishing content such as text, images, and videos. Our WordPress CMS is also equipped with numerous plugins, integrations, and other extensions that allow you to add and customize the appearance and functionalities of the website to your needs.\n\u003C/p>",{"_id":555,"url":556,"name":557,"alt":558},"77d5f8f2-533f-462c-b766-5665ffec944f","/images/services/25x3nqg3bjri-getinteractive-2022-9851.webp","GetInteractive_2022-9851","Get Interactive team working at the office for WordPress development",{"row_items":560},[561,565,569,575,579,583],{"__typename":375,"_id":562,"id":19,"background":377,"subtitle":19,"title":563,"text":564},"47b6cfbb-5326-40e8-aded-5dc76199e3ae","What is WordPress?","\u003Cp>First, the basics: what exactly is WordPress? WordPress is an open source Content Management System (CMS) that allows you to easily set up and manage a website or blog. It was developed in 2003 and has since gained popularity as one of the most widely used CMS systems on the internet.\u003C/p>\u003Cp>With a WordPress website from Get Interactive, you can easily add and manage texts, images, videos, and other media on your website. We also offer a large number of built-in functionalities and the ability to add extra features to your website using plugins we've developed. We have experience in developing and designing unique WordPress websites. Because we believe every website should be unique, you can only achieve that by developing your own identity. This is decisive for the professionalism and appearance of your website. We also ensure that you can easily adjust everything within the CMS without having to code.\u003C/p>\u003Cp>WordPress is easy to learn and use, even for people without much technical skills. It has an intuitive management system and a rich supply of resources, including forums, blogs, and documentation.\u003C/p>",{"__typename":375,"_id":566,"id":19,"background":377,"subtitle":19,"title":567,"text":568},"967cd53e-cc57-4408-ad29-a1b428f98f2a","What is a Headless CMS?","\u003Cp>A headless CMS (Content Management System) is a type of CMS where content management is separated from its presentation. Unlike traditional CMSs, which present content through a pre-formatted theme or layout, a headless CMS makes content available through an API (Application Programming Interface) that can be used by any type of front-end platform or application.\u003C/p>\u003Cp>This means that with a headless CMS, you can manage and store content in a central environment while having the presentation depend on the specific needs of your project. For example, you can manage the content of a website with a headless CMS while customizing the layout and appearance of the website using a separate front-end framework like React or Angular.\u003C/p>\u003Cp>Headless CMSs have become popular due to the flexibility they offer. Because the content is separated from its presentation, you can use and reuse it in different ways, such as in mobile apps, chatbots, or voice assistants. For example, if you have a website and a mobile app that need to present the same content, you can manage this content with a headless CMS and customize its presentation to the specific needs of each platform.\u003C/p>",{"__typename":501,"_id":570,"id":19,"background":377,"height":503,"width":10,"image":571},"5bc92e90-7e9e-4a9d-9ce1-54ca4f116573",{"url":572,"name":573,"alt":574},"/images/blog/3xfhte722g25-getinteractive-2022-9841.webp","GetInteractive_2022-9841","Get Interactive employees collaborating on a headless CMS project",{"__typename":375,"_id":576,"id":19,"background":377,"subtitle":19,"title":577,"text":578},"e027d9c6-3a36-4725-ab2d-fb417889a188","What is the Difference Between WordPress and a Headless CMS?","\u003Cp>WordPress and headless CMSs are both useful for managing content, but they're oriented in different ways. WordPress is a fully integrated CMS (Content Management System) where content management and its presentation come together in one platform. This makes it easy to quickly set up a website or blog, but it offers less flexibility when it comes to using the content on other platforms.\u003C/p>\u003Cp>A headless CMS, on the other hand, offers more flexibility because the content is separated from its presentation, but it requires more work to integrate the content with a front-end platform.\u003C/p>",{"__typename":375,"_id":580,"id":19,"background":377,"subtitle":19,"title":581,"text":582},"22380bbb-df1b-4858-b7fc-7a809a21a158","What Are the Advantages","\u003Cp>WordPress is a popular \"Content Management System\" (CMS) used to set up and manage websites and blogs. A headless CMS is a CMS that only manages the back-end functions of a website without providing a front-end layout or design. Here are some advantages of WordPress compared to a headless CMS:\u003C/p>\u003Col>\u003Cli>Easy to use: WordPress is easy to learn and use, even for people without technical skills. It offers an intuitive management system and a rich supply of plugins and themes to help you set up and manage your website.\u003C/li>\u003Cli>Feature-rich: WordPress offers a large number of built-in features and plugins to meet the needs of different types of websites. This includes support for blogs, e-commerce, forms, SEO, and more.\u003C/li>\u003Cli>Wide range of support and resources: WordPress has a large and active user community, which allows us to easily and quickly provide help and support in setting up and managing your website. There are numerous blogs, forums, and other resources available that can help solve issues and improve your website.\u003C/li>\u003Cli>Scalable: WordPress is simple to use, without too much fuss. If you want more functionalities than just the basics, there are costs associated with using some plugins, but these are often still cheaper than setting up a website with a headless CMS.\u003C/li>\u003C/ol>\u003Cp>However, a headless CMS can also have its advantages, depending on the needs of a specific website. For example, it can offer more flexibility when it comes to integrating the CMS with other systems and designing the front-end of a website. It's important to consider what best suits your goals and needs before making a decision.\u003C/p>",{"__typename":375,"_id":584,"id":19,"background":377,"subtitle":19,"title":548,"text":585},"aca1af73-57b8-4ee4-ac57-247cb5a30a52","\u003Cp>You can indeed also use WordPress as a headless CMS (Content Management System). This means you use WordPress to manage and store content, but you use a different platform or application to present the content.\u003C/p>\u003Cp>To use WordPress as a headless CMS, you need to ensure the WordPress REST API is enabled. The REST API is a standard way to access WordPress content via an API connection (Application Programming Interface). You can then use the REST API to retrieve WordPress website content and use it in any type of front-end platform or application.\u003C/p>\u003Cp>Once enabled, you can manage WordPress content through the WordPress admin environment, as usual. You can then use the REST API to retrieve the content and integrate it with another front-end platform, such as a mobile app or a static website. This provides the flexibility to use and present the content in different ways.\u003C/p>\u003Cp>Keep in mind that WordPress as a headless CMS may require more work than using a traditional, integrated CMS. This is because you need to integrate the content with another platform or application, rather than having it integrated into a pre-developed design or layout.\u003C/p>\u003Cp>If you're considering using WordPress as a headless CMS, please contact us. We specialize in custom work and building API integrations.\u003C/p>\u003Cp>We'd be happy to help you with the next step!\u003C/p>",{"title":548,"text":587,"indexable":377},"WordPress is an open source CMS (Content Management System) that allows you to easily create and manage a website or blog.",[589],{"title":521,"hero":590},{"image":591},{"url":524,"name":525,"alt":526},[593],{"title":529,"text":530,"colleague":594},[595],{"title":533,"position":534,"linkedin":535,"hero":596},{"image":597},{"url":538,"name":539,"alt":540},{"_id":599,"_slug":600,"_slug_translations":601,"_publish_on":603,"_read_time":360,"title":604,"category":605,"hero":607,"rows":615,"seo":685,"author":687,"call_to_action":692,"__typename":468},"fe11c6c0-e464-4e54-ae7d-77227da856fb","/inspiration/blog/custom-website-or-a-standard-theme",{"nl":602,"en":600},"/inspiratie/blog/maatwerk-website-of-een-standaard-theme","2022-10-03T13:44:00+00:00","Custom Website or a Standard Theme?",[606],{"body":171},{"_id":608,"title":604,"text":609,"image":610,"ctas":19},"d98a64b4-5fca-4c79-b7a7-5703de98f05e","\u003Cp>At Get Interactive, we specialize in building custom websites. We often get asked what we can add with custom work compared to a standard theme website. On this page, we explain why we don't offer standard template websites, and why you shouldn't settle for one either!\u003C/p>",{"_id":611,"url":612,"name":613,"alt":614},"59625165-3918-445d-80bc-3c014542b41d","/images/pages/4aqw9sm07oba-2-vrouwen-kijken-website.webp","2-vrouwen-kijken-website","Two women looking at a website together on a laptop",{"row_items":616},[617,621,625,628,632,638,642,646,649,655,659,663,667,671,677,681],{"__typename":375,"_id":618,"id":19,"background":377,"subtitle":19,"title":619,"text":620},"5ec81b0d-aa6a-4c2b-81f2-883cf12c01ea","The Differences Between Custom Websites and \"Standard\" WordPress Websites","\u003Cp style=\" text-align: left;\">The alternative to a custom website is a website built with a standard theme or template, also called 'builders'. Examples of well-known builders are Elementor, Divi, and Beaver Builder. Websites using these builders are relatively cheap and can often go online quickly. Sounds ideal, but this one-size-fits-all mentality comes with significant drawbacks. Think of a lack of design flexibility, unnecessary functionalities that can negatively affect your website's speed, and you'll be dealing with security risks.\u003C/p>\u003Cp style=\" text-align: left;\">Additionally, it's difficult to make a standard template website perfectly match your \u003Ca href=\"/what-we-do/design/branding\">brand identity\u003C/a> and the \u003Ca href=\"/what-we-do/strategy/digital-strategy\">(online) strategy\u003C/a> of your business. With a custom website, you get a website that specifically meets your needs.\u003C/p>",{"__typename":375,"_id":622,"id":19,"background":377,"subtitle":19,"title":623,"text":624},"417f35a0-c0ce-42e0-bf70-623e5e707eb7","The Advantages of Custom Websites","\u003Cp>There are several key differences between custom websites and standard theme websites or templates that we'd like to highlight. These are the most important:\u003C/p>\u003Col>\u003Cli>Custom-made\u003C/li>\u003Cli>Speed (and SEO)\u003C/li>\u003Cli>Security\u003C/li>\u003Cli>Sustainability\u003C/li>\u003Cli>User-friendliness\u003C/li>\u003Cli>Price\u003C/li>\u003C/ol>\u003Cp>We cover all these points on this page, so you know if a custom website is the solution for you.\u003C/p>",{"__typename":375,"_id":626,"id":19,"background":377,"subtitle":19,"title":19,"text":627},"9e3ba885-dfc1-4b6e-9dc5-60810e985e72","\u003Ch6>\"If you want a website specifically tailored to your target audience, it's important that the layout and navigation can be adjusted to your wishes.\"\u003C/h6>",{"__typename":375,"_id":629,"id":19,"background":377,"subtitle":19,"title":630,"text":631},"70132b2d-cdf1-417d-9915-96e0b3e4febc","1. Completely Custom-Made","\u003Cp style=\" text-align: left;\">The biggest advantage of a custom website is already clear in the name; the website is completely custom-made to your wishes and goals. So a layout that perfectly matches your business, functionalities tailored to the activities relevant to you, and no unnecessary plugins. The layout design also takes into account the target audience, user behavior, and perfect alignment with the chosen \u003Ca href=\"/what-we-do/design/branding\">brand identity\u003C/a> and strategy. Unlike templates, a custom website is unique and can therefore be perfectly tailored to your needs.\u003C/p>\u003Cp>The investment for a custom website is higher, but in the long term, the benefits will lead to better \u003Ca href=\"/what-we-do/marketing/conversion-optimization\">conversion\u003C/a>, image, and sales or contact requests.\u003C/p>",{"__typename":501,"_id":633,"id":19,"background":377,"height":503,"width":10,"image":634},"bf891f9b-c95b-48ab-b462-a1e3191bc896",{"url":635,"name":636,"alt":637},"/images/blog/34z0xx1hwzb1-2150040204.webp","2150040204","Web designer working on a custom website design",{"__typename":375,"_id":639,"id":19,"background":377,"subtitle":19,"title":640,"text":641},"144b06df-bb8b-47f3-8101-2a5e2a79a9f7","2. Custom Websites Are (Often) Faster","\u003Cp style=\" text-align: left;\">Template websites use a one-size-fits-all approach; they contain the most commonly used components and logic suitable for the average website. However, these may not be relevant at all for your website or target audience, but still run in the background. Custom websites are therefore often significantly faster because, unlike template websites, they only contain the components needed for your business.\u003C/p>\u003Cp>Nobody likes a slow website. If a visitor has to wait too long for a page to load, there's a good chance they'll leave your website prematurely. Research shows that visitors drop off when wait times exceed 2 seconds. But even if the speed difference isn't drastically noticeable, you benefit from a faster website. The faster your site, the better you perform in search engines like Google. A faster website will definitely be reflected in your SEO performance, user experience, AND conversion.\u003C/p>",{"__typename":375,"_id":643,"id":19,"background":377,"subtitle":19,"title":644,"text":645},"25f21121-a7ed-492a-8019-6828a1d24cbb","3. Security Risks with Template Websites","\u003Cp style=\" text-align: left;\">By using custom solutions, your website contains fewer separate components and software, and is instead built with unique code. This is in contrast to template websites, where similar components or plugins are consistently used across multiple websites. This means that if a hacker has hacked one template website, similar websites are also immediately at risk of the same hack. This makes it much more worthwhile to try to hack a template website compared to a custom website with unknown code. Hackers are therefore constantly looking for weaknesses in commonly used website themes, which carries significant risks.\u003C/p>",{"__typename":375,"_id":647,"id":19,"background":377,"subtitle":19,"title":19,"text":648},"bcaa323a-46f8-4b3b-bc19-cf97e31d7b2e","\u003Ch6>\"Template websites often contain more AND standard components; very interesting for hackers.\"\u003C/h6>",{"__typename":501,"_id":650,"id":19,"background":377,"height":503,"width":10,"image":651},"85736e19-d6e7-4190-94a0-a403f1bb4698",{"url":652,"name":653,"alt":654},"/images/pages/48dca14h2gey-maatwerkwebsite-veiligheid.webp","maatwerkwebsite-veiligheid","Security concept for custom websites with a lock icon",{"__typename":375,"_id":656,"id":19,"background":377,"subtitle":19,"title":657,"text":658},"b9a2fc91-fee3-4a19-9879-fb58ac7acbad","4. Sustainability of Custom Websites","\u003Cp style=\" text-align: left;\">Many website themes are no longer maintained or supported over time. In addition to security risks, this can cause the website to work less and less well and fall behind. While your competition with custom websites continues to innovate, you're now stuck with a website that's becoming increasingly outdated and you're dependent on a builder you have no personal contact with. For a cheap price tag, you lose the flexibility to grow.\u003C/p>\u003Cp>It can also happen that you want to give your website a new style or feature that doesn't fit your standard theme. With a custom website, it's easier to \u003Ca href=\"/what-we-do/technology/development\">continue building and making improvements\u003C/a>. Because all components are specifically selected or created for your website, you know for sure that they will continue to work well together and that no parts of your website will fail due to an outdated plugin.\u003C/p>",{"__typename":375,"_id":660,"id":19,"background":377,"subtitle":19,"title":661,"text":662},"dfd75c92-de46-4242-9cbe-501e1c5f38b1","5. User-Friendliness at the Front and Back End","\u003Cp>The perfect custom website not only looks good but is also easy to navigate. Template websites often use a number of standard menu structures suitable for a broad audience. However, if you want a website specifically tailored to your target audience, it's important that the layout and navigation can be fully (and easily) adjusted to your wishes. By building a custom website from the ground up to your specifications, you ensure that the overall picture really fits.\u003C/p>\u003Cp>But custom websites also add value at the back end. By only offering the functions relevant to your business, you don't drown in the cumbersome menus and endless possibilities of template websites. This makes modifying your custom website much more accessible than with a template website.\u003C/p>",{"__typename":375,"_id":664,"id":19,"background":377,"subtitle":19,"title":665,"text":666},"169dbebc-5a22-4cae-aec5-d6ec7ffe7d18","6. The Costs","\u003Cp>The price difference is often the biggest reason to choose a standard website theme or template. These websites are significantly cheaper than custom websites; after all, they've only been developed once and can now be deployed en masse. Setting up a custom project also takes some time, of course. But the time and cost savings must be weighed against the disadvantages and limitations of a standard template website. Although there are clients for whom a theme or template website works fine, our experience is that these often turn out to be expensive in the long run.\u003C/p>\u003Cp>A website should never be a goal in itself. Successful companies use their website, for example, as a business card, an extension of their service, and to improve their competitive position. Strategy, target audience, and customer journey are crucial to achieving these objectives. If a standard website (despite the attractive price tag) isn't suitable to support these goals, you're wasting time and money unnecessarily. With custom work, we build the website from the ground up around these objectives. The investment is higher, but you get a unique and perfect website for your business.\u003C/p>",{"__typename":375,"_id":668,"id":19,"background":377,"subtitle":19,"title":669,"text":670},"451ea57c-a2c4-4bc4-8197-3de6f8e8db50","What Do Our Clients Think?","\u003Cp>At Get Interactive, we're big fans of custom solutions, and we hope you now have the information to make a well-considered choice. But what do our clients actually think?\n\u003C/p>",{"__typename":672,"_id":673,"id":19,"background":377,"quote":674,"colleague":675,"author":676},"RowQuote","567984f7-75ea-4825-bc74-195c807b097f","It works so much easier than with the old website. It's clearly structured at the back end, you know exactly what to do, and you have clear blocks instead of Elementor-like difficulties. The website is more structured with a clear menu. It works so smoothly now, and you see results immediately. It definitely motivates you to work on the website.",[],"Demi from IVRM",{"__typename":375,"_id":678,"id":19,"background":377,"subtitle":19,"title":679,"text":680},"1883463a-4d8b-40ad-8458-27d7d1150d14","In Short","\u003Cp>A WordPress website can be built in two ways: with a custom design or with a theme. The difference between these two options is as follows:\u003C/p>\u003Col>\u003Cli>A custom WordPress website is a unique design made specifically for one particular website. This means the design and features of the website are specifically designed to meet the client's needs and achieve the website's objectives. A custom design can cost more time and money than a theme, but it can also offer more flexibility and customization options.\u003C/li>\u003Cli>A WordPress theme is a template or pre-built website layout that can be used to build a website. Themes are available in different styles and with different features, so you can choose a theme that suits your target audience and objectives. Themes are often cheaper than custom designs and can be set up faster, but they offer fewer customization options and may be less unique than a custom design.\u003C/li>\u003C/ol>\u003Cp>In general, using a theme is suitable for smaller websites or for people who want to quickly set up a website without spending much money. Custom designs are more suitable for larger, professional websites that require specific features or that need to be unique and eye-catching. It's important to consider what best suits your goals and budget before making a decision.\u003C/p>",{"__typename":375,"_id":682,"id":19,"background":377,"subtitle":19,"title":683,"text":684},"38b1c91f-8c9f-417c-aa6f-f90163933ff3","Interested in a Custom Website?","\u003Cp>Want to know what custom work can mean for you? Contact us without obligation, we're happy to answer all your questions. Curious about how we work on a custom project? We'd love to tell you more!\u003C/p>",{"title":604,"text":686,"indexable":377},"We're good at creating Custom WordPress Websites and we love what we do. Read more about the benefits of custom work.",[688],{"title":441,"hero":689},{"image":690},{"url":444,"name":445,"alt":691},"Portrait photo of Jeffrey",[693],{"title":529,"text":530,"colleague":694},[695],{"title":533,"position":534,"linkedin":535,"hero":696},{"image":697},{"url":538,"name":539,"alt":540},{"_id":699,"_slug":700,"_slug_translations":701,"_publish_on":703,"_read_time":704,"title":705,"category":706,"hero":708,"rows":716,"seo":757,"author":759,"call_to_action":763,"__typename":468},"134c660d-0495-4b08-a602-bdc94d4296ed","/inspiration/blog/rank-higher-in-google-with-good-seo-content",{"nl":702,"en":700},"/inspiratie/blog/hoger-in-google-met-goede-seo-content","2021-10-01T13:38:00+00:00",7,"Rank Higher in Google with Good SEO Content",[707],{"body":208},{"_id":709,"title":705,"text":710,"image":711,"ctas":19},"02681e8a-ade0-4122-8b36-2a1d214cbe0e","\u003Cp>Take the first step towards a more readable website with our tips, for both Google and your visitors!\u003C/p>",{"_id":712,"url":713,"name":714,"alt":715},"f2d0b072-bead-46f9-86c5-7844e3abffc9","/images/solutions/1u1wlt71p4ef-google-website-bezoeken.webp","google-website-bezoeken","Google search results on a laptop screen for SEO content optimization",{"row_items":717},[718,722,726,734,738,742,749,753],{"__typename":375,"_id":719,"id":19,"background":377,"subtitle":19,"title":720,"text":721},"88bf334a-e944-4b3c-8a67-c35978a240eb","What is SEO?","\u003Cp>SEO stands for Search Engine Optimization. Search engines like Google use various indicators to determine how relevant your website is for a potential visitor's search query. Factors such as brand awareness, reviews, and location are examples of the many variables Google uses for this.\u003C/p>\u003Cp>But Google also looks at the layout and content of your website or blog. Content is therefore an incredibly important part of SEO. By aligning your content with search queries and frequently asked questions, you become a more relevant result for Google and thus easier to find by a potential customer.\u003C/p>\u003Cp>In this article, we'll give you some tips for writing good SEO content, but we're also happy to help you personally.\u003C/p>",{"__typename":375,"_id":723,"id":19,"background":377,"subtitle":19,"title":724,"text":725},"19c76379-0833-4869-93df-5ab718b197ee","SEO for Beginners","\u003Cp>Let's say you sell washing machines. Your first approach is probably to write a page with the search term \"buy washing machine\" appearing frequently in the text. However, you're not the only one with this brilliant idea, and your competitors have surely written similar SEO pages to capture these customers.\u003C/p>\u003Cp>That's a shame, because now you're forcing Google to fall back on other variables like store size or reviews, where your competitors might rank better. Additionally, Google can determine whether the text on a page reads \"naturally,\" or whether keywords have been deliberately inserted into the text (also known as stuffing). It's therefore more interesting and effective to differentiate your content from your competitor's, without sacrificing relevance.\u003C/p>\u003Cp>Because why is the customer actually searching for \"buy washing machine\"? Maybe it's a student moving out for the first time? Then the search \"what should I look for in my first washing machine\" probably preceded this.\u003C/p>\u003Cp>Or maybe the washing machine is broken and the customer first searched for a simple solution to the problem. If you capture that search query with a blog or product page with the answer to those questions and then also offer the option to immediately buy a new washing machine from you, you're capturing the customer one step before their purchase intent.\u003C/p>",{"__typename":672,"_id":727,"id":19,"background":377,"quote":728,"colleague":729,"author":19},"25fa31cb-152e-48a5-bee6-9a86d871deb8","Write your page around keywords, without losing sight of the intent.",[730],{"title":521,"position":731,"hero":732},"Copywriter",{"image":733},{"url":524,"name":525,"alt":526},{"__typename":375,"_id":735,"id":19,"background":377,"subtitle":19,"title":736,"text":737},"bd02c785-1f53-476f-8301-d765dca7101c","Which Keywords Should You Use?","\u003Cp>Of course, it's not possible to capture every potential customer question, but the above example clearly shows how you can be creative with both content and keywords. Keywords must be a good match for the different types of \u003Cstrong>search intents\u003C/strong> your content targets. Examples of a visitor's search intent can be: orientation and need for general information, looking for a product or service, need for contact, or wanting to make a purchase.\u003C/p>\u003Cp>It's important to use the visitor's search intent when setting up your page. Do you want to convert or inform here? For example, do you have an online store and blog about smartwatches? Then save the keywords that match a purchase intent, such as 'buy smartwatch' for your product pages, and focus your blog on keywords that match an information request, such as 'smartwatch features'.\u003C/p>\u003Cp>Because well-chosen keywords form the basis of good SEO content, it's important to think about this from the start. Then you write the text around these keywords, without losing sight of the page's intent. For best results, use keywords with high search volume but not too much competition.\u003C/p>\u003Cp>A mistake that's still often made is using jargon or search terms that orienting customers don't (yet) know or logically use. It's crucial to put yourself in the shoes of the visitor who hasn't previously been introduced to your company, product, or expertise.\u003C/p>\u003Cp>Would you like help finding the right keywords for your website or article?\u003C/p>",{"__typename":375,"_id":739,"id":19,"background":377,"subtitle":19,"title":740,"text":741},"337cfac4-ba39-42ce-8981-ad9e891e4441","Formatting is Important for SEO","\u003Cp>Search engines are getting better at detecting good content. A long block of text without formatting may contain all the relevant information and keywords, but an unreadable and messy article drives your reader away. Chances are you've also used the headings while reading this article to quickly scan sections that appeal to you. Titles and headings are always important for content, but especially when it comes to SEO. Keywords in headings are valued higher because search engines assume this is your most important message.\u003C/p>\u003Cp>These headings are also called H1 and H2. H1 means heading 1, and refers to the largest title on the page. This is often at the top and should contain your most important keywords. If your article is an answer to a question that users type in search engines, the question can be a suitable H1 heading. Keep in mind that the H1 still plays an important role in the readability of your text, and visitors will read this sentence first. So keep the sentence readable and don't try to incorporate too many keywords in the same sentence; that's what subheadings are for. The H1 should primarily attract the reader to read the entire article.\u003C/p>\u003Cp>If you use multiple paragraphs in an article or page, it's wise to also use H2. These are subheadings used to split your article into different sections that relate to your H1.\u003C/p>\u003Cp>Suppose your page is about the newest season of a TV series. Then your H1 could be \u003Cem>\"what's already known about series X season Y\"\u003C/em>, where the H2s cover different sections like \u003Cem>\"what is the release date of series X season Y\"\u003C/em> and \u003Cem>\"which actors return in season Y of series X\"\u003C/em>. This way, your subquestions can also rank in search engines AND you give the article more relevant content.\u003C/p>",{"__typename":672,"_id":743,"id":19,"background":377,"quote":744,"colleague":745,"author":19},"34fbee22-6be7-4efa-b7b8-e2c44063fca8","The H1 should primarily attract the reader to read the entire article.",[746],{"title":521,"position":731,"hero":747},{"image":748},{"url":524,"name":525,"alt":526},{"__typename":375,"_id":750,"id":19,"background":377,"subtitle":19,"title":751,"text":752},"f12c71a9-e39d-454e-9c7c-edcd926629e1","Site Technology","\u003Cp>Another important part of making your page attractive to search engines is site technology. Certain elements may be incorrectly configured so Google can't read them, and the state of your website on mobile devices is also crucial.\u003C/p>\u003Cp>Want to know if your website is correctly configured?\u003C/p>",{"__typename":375,"_id":754,"id":19,"background":377,"subtitle":19,"title":755,"text":756},"e6263193-1bd3-46cb-b3a5-cf98f7561ae2","The Importance of a Content Strategy","\u003Cp>Search engines are getting smarter. Where years ago it was still possible to mislead search engines by placing keywords at the bottom of the page in white letters on a white background, we've now reached the point where search engines actively penalize or reward you for relevance. It's therefore no longer profitable to try to trick Google's constantly changing algorithm. Instead, focus on relevant content for your visitor that's well-aligned with your content strategy. Think carefully about your visitor's search intent, place the right H1 and H2 headings, and write your content structured around your keywords. With a good content strategy, you'll automatically start ranking better for SEO.\u003C/p>\u003Cp>In this article, we've covered the basics of organic SEO, but of course there are many more tips and tricks to improve your position in search engines without spending money on advertising (SEA).\u003C/p>\u003Cp>Don't have time for this yourself, or could you use some help? Then contact us, because at Get Interactive we can help you with \u003Cstrong>SEO\u003C/strong> and \u003Cstrong>Copywriting\u003C/strong>.\u003C/p>\u003Cp>We'd love to think along with you!\u003C/p>",{"title":705,"text":758,"indexable":377},"Everyone knows the term: SEO. But what is SEO? In this article, we'll give you some tips for writing good SEO content...",[760],{"title":521,"hero":761},{"image":762},{"url":524,"name":525,"alt":526},[764],{"title":529,"text":530,"colleague":765},[766],{"title":533,"position":534,"linkedin":535,"hero":767},{"image":768},{"url":538,"name":539,"alt":540},{"_id":770,"_slug":771,"_slug_translations":772,"_publish_on":774,"_read_time":775,"title":776,"category":777,"hero":779,"rows":793,"seo":798,"call_to_action":800,"__typename":807},"be3198ff-31fd-40a0-9243-bfdc66437544","/inspiration/whitepapers/30-percent-conversion-increase-with-personalization",{"nl":773,"en":771},"/inspiratie/whitepapers/30-procent-conversie-verhoging-met-personalisatie","2024-04-04T14:05:00+00:00",1,"30% conversion increase with personalization",[778],{"body":208},{"_id":780,"title":776,"text":781,"image":782,"ctas":787},"dbfedc0a-ae2b-4d35-b05e-4bd755921c4a","\u003Cp>In this whitepaper:\u003C/p>\u003Cul style=\" text-align: start;\">\u003Cli>What is an adaptive website?\u003C/li>\u003Cli>The three options for website personalization\u003C/li>\u003Cli>Practical examples from our adaptive Prepr CMS\u003C/li>\u003Cli>How do you prepare your website for the future?\u003C/li>\u003C/ul>",{"_id":783,"url":784,"name":785,"alt":786},"309b4efe-4a37-4b4f-a0c9-2b3431c1a42d","/images/pages/4u0t7x9fyiba-whitepaper-30-procent-conversie-verhoging-met-personalisatie-cover-scaled.webp","whitepaper-30-procent-conversie-verhoging-met-personalisatie-cover-scaled","Cover of the whitepaper about 30% conversion increase with personalization",{"cta_items":788},[789],{"label":790,"internal_url":791,"url":792,"target":377},"Download now",[],"https://whitepapers.getinteractive.nl/whitepaper/30-procent-conversie-verhoging-met-personalisatie/",{"row_items":794},[795],{"__typename":375,"_id":796,"id":19,"background":377,"subtitle":19,"title":19,"text":797},"f433c502-1006-4af8-aa31-e7d8a87c88d3","\u003Cp>Do you want to increase your conversion? Or are you looking for useful information about personalization? Then download this whitepaper!\u003C/p>",{"title":776,"text":799,"indexable":377},"Do you want to increase your conversion? Or are you looking for useful information about personalization? Then download this whitepaper for free!",[801],{"title":529,"text":802,"colleague":803},"\u003Cp>Would you like to know more about the cases from your sector? Then contact Pim, he would be happy to tell you more and explore what we can do for you.\u003C/p>",[804],{"title":533,"position":534,"linkedin":535,"hero":805},{"image":806},{"url":538,"name":539,"alt":540},"Whitepaper",{"_id":809,"_slug":810,"_slug_translations":811,"_publish_on":813,"_read_time":775,"title":814,"category":815,"hero":817,"rows":830,"seo":835,"call_to_action":837,"__typename":807},"c48e12c9-b370-4c84-b5b6-3b863f583e44","/inspiration/whitepapers/is-headless-the-right-choice-for-your-organization",{"nl":812,"en":810},"/inspiratie/whitepapers/is-headless-de-juiste-keuze-voor-jouw-organisatie","2024-04-04T13:55:00+00:00","Is headless the right choice for your organization?",[816],{"body":171},{"_id":818,"title":814,"text":819,"image":820,"ctas":825},"5cf30d98-ccb0-4e1b-be17-8dba5af2577e","\u003Cp>In this whitepaper:\u003C/p>\u003Cul style=\" text-align: start;\">\u003Cli>What is a Headless CMS?\u003C/li>\u003Cli>Differences between Traditional and Headless\u003C/li>\u003Cli>The pros and cons at a glance\u003C/li>\u003Cli>A handy decision-making diagram\u003C/li>\u003C/ul>",{"_id":821,"url":822,"name":823,"alt":824},"6c27a06b-e4b6-439f-87df-b2f3edcf3d8e","/images/pages/6ignqkev96vx-is-headless-de-juiste-keuze-voor-jouw-organisatie.webp","Is_headless_de_juiste_keuze_voor_jouw_organisatie","Cover of the whitepaper about headless CMS as a choice for your organization",{"cta_items":826},[827],{"label":790,"internal_url":828,"url":829,"target":377},[],"https://whitepapers.getinteractive.nl/whitepaper/is-headless-de-juiste-keuze-voor-jouw-organisatie/",{"row_items":831},[832],{"__typename":375,"_id":833,"id":19,"background":377,"subtitle":19,"title":19,"text":834},"9f76ce4a-2cce-4dee-a1a8-0cafbca2b37e","\u003Cp>Are you considering making the switch to Headless? Or are you still looking for useful information? In this whitepaper, we tell you everything about it!\u003C/p>",{"title":814,"text":836,"indexable":377},"Are you considering making the switch to Headless? Or are you still looking for useful information? In this whitepaper, we tell you everything about it!",[838],{"title":529,"text":802,"colleague":839},[840],{"title":533,"position":534,"linkedin":535,"hero":841},{"image":842},{"url":538,"name":539,"alt":540},{"_id":844,"_slug":845,"_slug_translations":846,"_publish_on":848,"_read_time":476,"title":849,"category":850,"hero":852,"rows":860,"seo":888,"call_to_action":889,"__typename":895},"d716c06f-9194-4327-8639-2652023ed6df","/inspiration/news/digital-accessibility",{"nl":847,"en":845},"/inspiratie/nieuws/digitale-toegankelijkheid","2022-01-18T10:56:00+00:00","Digital Accessibility",[851],{"body":171},{"_id":853,"title":849,"text":854,"image":855,"ctas":19},"de966e91-e776-4095-9ba4-b2300af75a9f","\u003Cp>Did you know that 35% of the population cannot use your website if it's not digitally accessible? That's over 6 million people you're potentially missing online, regardless of what you're trying to sell or communicate! It's therefore extremely important to pay attention to the digital accessibility of your website.\u003C/p>",{"_id":856,"url":857,"name":858,"alt":859},"1dd52ed8-1a50-4985-a496-20c4aa4a3e17","/images/nieuws/yztfd5d9w4z-guy-on-laptop.webp","guy-on-laptop","Man working on a laptop, symbolizing digital accessibility",{"row_items":861},[862,866,870,876,880,884],{"__typename":375,"_id":863,"id":19,"background":377,"subtitle":19,"title":864,"text":865},"977b87aa-49eb-499b-a3d9-b1dabf111cbf","Benefits of an Accessible Website","\u003Cp>There are many benefits to an accessible website:\u003C/p>\u003Cul>\u003Cli>The target audience that can use and understand your website increases by 20-30%.\u003C/li>\u003Cli>Google loves you! You'll be found better in search engines.\u003C/li>\u003Cli>The website is more user-friendly for all users.\u003C/li>\u003Cli>A well-accessible website is usable by a larger target audience.\u003C/li>\u003Cli>The website works (even) better on different devices and in various browsers.\u003C/li>\u003Cli>The website is socially responsible and your company gets a positive image.\u003C/li>\u003C/ul>",{"__typename":375,"_id":867,"id":19,"background":377,"subtitle":19,"title":868,"text":869},"147c9e9b-0114-4175-9a37-caea1bb911cf","What is Digital Accessibility?","\u003Cp>What do the visually impaired, (color)blind, deaf and hard of hearing, low-literate, dyslexic, physically disabled, or just people with a broken arm have in common?\u003C/p>\u003Cp>Together they represent \u003Cstrong>35%\u003C/strong> of the Dutch population who \u003Cstrong>cannot properly\u003C/strong> read, understand, or use your website if it's not accessible. For many companies, this is already a point of attention, but it doesn't get the urgency it should. For (semi-)government websites, it's even \u003Cu>legally required\u003C/u> to meet digital accessibility requirements.\u003C/p>\u003Cp>Some examples of digital accessibility shortcomings are:\u003C/p>\u003Cul>\u003Cli>Unclear buttons without description.\u003C/li>\u003Cli>Busy or complex design.\u003C/li>\u003Cli>Bright colors without contrast.\u003C/li>\u003Cli>Lack of subtitles.\u003C/li>\u003C/ul>\u003Cp>An accessible website must also be future-proof, which is why it's important to pay attention to design, code, and content during construction that allows everyone to use the website properly. Important elements that Get Interactive takes into account when building your website.\u003C/p>\u003Cp>Google also values these elements highly because it improves the user experience, which leads to better ranking in search results and ultimately also affects your findability.\u003C/p>",{"__typename":501,"_id":871,"id":19,"background":377,"height":503,"width":10,"image":872},"7bc57d0a-d550-40e6-9c59-e1dbe976a8cf",{"url":873,"name":874,"alt":875},"/images/nieuws/4o6o41tn35wl-wat-is-digitale-toegankelijkheid.webp","wat-is-digitale-toegankelijkheid","Illustration of digital accessibility with diverse users",{"__typename":375,"_id":877,"id":19,"background":377,"subtitle":19,"title":878,"text":879},"1d477f13-a499-4982-ad7a-040f89c2dad1","Accessible Website Legislation","\u003Cp>Important to know is that since July 1, 2018, it's \u003Ca href=\"https://www.digitoegankelijk.nl/wetgeving/wat-verplicht\">mandatory\u003C/a> for (semi-)government organizations to comply with accessibility requirements under the \"Temporary Decree on Digital Accessibility of Government\". This is a temporary law that will eventually be replaced by the \"Progress Digital Government Act\", which, after voting, will apply \u003Cu>from\u003C/u> July 1, 2022 at the earliest. This law is based on the European accessibility directive, and the \u003Ca href=\"https://www.digitoegankelijk.nl/uitleg-van-eisen\">requirements\u003C/a> are identical to those of W3C (more on that later)\u003C/p>\u003Cp>But what does \"Digital Accessibility\" actually mean? In short: making the internet accessible to everyone, including the elderly and people with disabilities. Dutch government agencies may not discriminate between people with and without disabilities or chronic illness.\u003C/p>\u003Cp>But even if you're not a government agency, it's obviously valuable to make your website accessible to as many people as possible and not exclude anyone.\u003C/p>\u003Cp>For government agencies, it's mandatory to publish an \u003Ca href=\"https://www.digitoegankelijk.nl/toegankelijkheidsverklaring\">accessibility statement\u003C/a>. This states what measures the organization is taking, including a schedule, to make and keep the website accessible.\u003C/p>",{"__typename":375,"_id":881,"id":19,"background":377,"subtitle":19,"title":882,"text":883},"292bbc95-c01b-43e1-a60f-6107aec71a5a","W3C Guidelines, Does My Website Meet Them?","\u003Cp>There are several organizations that deal with accessibility testing. An authority in this field is the international \u003Ca href=\"https://www.w3.org/\">\u003Cstrong>World Wide Web Consortium\u003C/strong>\u003C/a>, also known as \u003Cstrong>W3C\u003C/strong>. Within this organization, there is a special working group, the \u003Cstrong>Web Accessibility Initiative\u003C/strong>, which has established guidelines that an accessible website must meet. These are, by the way, \u003Ca href=\"https://www.digitoegankelijk.nl/uitleg-van-eisen\">the same guidelines\u003C/a> by which government websites are measured.\u003C/p>\u003Cp>The code of a WordPress website already meets W3C standards (valid code). But because almost every WordPress website uses plugins or themes, you still run the risk that these don't contain valid code. At Get Interactive, we always create custom websites so you can be sure that your website doesn't have unnecessary plugins or themes running.\u003C/p>\u003Cp>It's possible to check whether your website meets these guidelines using a \u003Ca href=\"https://validator.w3.org/\">handy validation tool\u003C/a>. You'll then see an overview with errors and points to address. Of course, we can help you with this!\u003C/p>\u003Cp>\u003Cbr>\u003C/p>",{"__typename":375,"_id":885,"id":19,"background":377,"subtitle":19,"title":886,"text":887},"92b83150-039b-4676-953d-02e0c13faad5","Help with Digital Accessibility","\u003Cp>We hope this information makes clear how important digital accessibility is. Would you like to actively work on digital accessibility, or would you like us to take a look at where opportunities lie? No problem, we're happy to help!\u003C/p>",{"title":849,"text":849,"indexable":377},[890],{"title":529,"text":530,"colleague":891},[892],{"title":533,"position":534,"linkedin":535,"hero":893},{"image":894},{"url":538,"name":539,"alt":540},"NewsItem",{"_id":897,"_slug":898,"_slug_translations":899,"_publish_on":901,"_read_time":476,"title":902,"category":903,"hero":905,"rows":914,"seo":931,"call_to_action":933,"__typename":941},"f9b4dc93-d392-47ee-a39d-b270fbc5f0e2","/inspiration/knowledge-base/what-is-a-ddos-attack",{"nl":900,"en":898},"/inspiratie/kennisbank/wat-is-een-ddos-aanval","2021-12-21T14:50:00+00:00","What is a DDoS Attack?",[904],{"body":171},{"_id":906,"title":907,"text":908,"image":909,"ctas":19},"d20491eb-a747-4f96-9852-5d5caf9a09f3","DDoS and Get Interactive's Measures","\u003Cp>DDoS attacks have unfortunately been a problem for websites for a long time. A DDoS attack can take a website down for hours or even days. In this blog, we explain exactly what a DDoS attack is, how it's carried out, and what Get Interactive does to protect its clients against it.\u003C/p>",{"_id":910,"url":911,"name":912,"alt":913},"cb1b2a8a-62ee-4bcd-9427-1463c12e4cc9","/images/kennisbank/245jjwdnj88l-mika-baumeister-j5yogzldpsi-unsplash-1.webp","mika-baumeister-J5yoGZLdpSI-unsplash (1)","Screen with code and network traffic symbolizing a DDoS attack",{"row_items":915},[916,919,923,927],{"__typename":375,"_id":917,"id":19,"background":377,"subtitle":19,"title":902,"text":918},"119e082e-2861-414a-8462-365000012183","\u003Cp>The abbreviation DDoS stands for Distributed Denial of Service. In a DDoS attack, a large number of computers, often from different locations around the world, connect to a single server. However, this server can only process a limited number of requests at once. Similar to a traffic jam on the highway, the enormous amount of traffic causes the server to be much slower than normal or even become unusable for the user.\u003C/p>\u003Cp>By the way, DDoS has nothing to do with the predecessor of Windows 95; MS-DOS (Microsoft Disk Operating System).\u003C/p>",{"__typename":375,"_id":920,"id":19,"background":377,"subtitle":19,"title":921,"text":922},"f67f2eed-28ef-4283-b14b-d63ddc1e8b34","How Does a DDoS Attack Work","\u003Cp>In a DDoS attack, hackers flood a server with a lot of web traffic. Sometimes they do this by collaborating in large groups, but more often they use botnets. A botnet is a network of infected computers that can be used by a hacker.\u003C/p>\u003Cp>This collection of software robots, sometimes even millions, can then operate automatically and independently. Usually, the owners of such computers don't even know that their computer is part of a botnet, and this happened at an earlier moment through a malware infection. In this way, even a single hacker can be capable of taking down entire IT infrastructures. Botnets are also used, for example, to send large amounts of spam.\u003C/p>",{"__typename":375,"_id":924,"id":19,"background":377,"subtitle":19,"title":925,"text":926},"72548459-e32e-40ff-b562-4d59816179a0","Why Do Malicious Actors Use DDoS?","\u003Cp>DDoS attacks are therefore terribly annoying for the affected party. In addition to businesses and websites, DDoS attacks are also sometimes used to disable opponents during online gaming. This may seem harmless, but any form of DDoS is punishable by law. Police investigations worldwide have led to multiple arrests of criminals.\u003C/p>\u003Cp>But why are they still carried out so often? Nowadays, someone can \"order\" a DDoS attack online by renting a botnet for just a few euros to carry out an attack. The most common reasons hackers perform a DDoS are extortion and blackmail. They threaten to take a website down (and thus miss out on revenue) if the victim doesn't pay.\u003C/p>\u003Cp>This can be an online store, but online services like Netflix, Facebook, or Xbox Live have also been victims of a DDoS attack. Because a large number of users want to use such services, the pressure on the affected company is high to solve the problem as quickly as possible, a position hackers eagerly try to exploit.\u003C/p>\u003Cp>Besides making money, a DDoS attack is also carried out when hackers disagree with a company's business practices or a political party's views. A DDoS attack can be used in such cases to damage the reputation of a site or party by making it appear unreliable. This has often happened with online stores and banks, but also, for example, with online casinos or the website of the British Labour party.\u003C/p>",{"__typename":375,"_id":928,"id":19,"background":377,"subtitle":19,"title":929,"text":930},"f57c42f3-0102-40be-aab1-a15eb153ede9","What Does Get Interactive Do to Protect You?","\u003Cp>DDoS attacks can never be completely prevented, but they can be quickly neutralized by blocking IP addresses/ranges or even complete regions.\u003C/p>\u003Cp>At Get Interactive, we use a very large and reliable Cloudflare network to protect our clients against DDoS attacks, also known as DDoS mitigation. Cloudflare provides comprehensive protection against DDoS attacks for websites, applications, and networks with security measures such as a built-in DDoS blocker and DNSSEC, combined with very fast response times.\u003C/p>\u003Cp>In addition to Cloudflare, we also deploy other measures to protect your website. Think of a virus scanner, security scans, and a Firewall. All these components make your website safer and make things much harder for malicious actors.\u003C/p>\u003Cp>Do you have questions about the security of your website? We're happy to assist you!\u003C/p>",{"title":902,"text":932,"indexable":377},"DDoS attacks are attempts to make a website, computer, or computer network inaccessible or harder to reach. Read more about it here..",[934],{"title":935,"text":936,"colleague":937},"Want to Know More?","\u003Cp>Do you have questions or want to know more? We're happy to assist you! Feel free to contact us without obligation.\u003C/p>",[938],{"title":441,"position":464,"linkedin":465,"hero":939},{"image":940},{"url":444,"name":445,"alt":691},"KnowledgeItem",{"_id":943,"_slug":944,"_slug_translations":945,"_publish_on":947,"_read_time":360,"title":948,"category":949,"hero":951,"rows":960,"seo":1008,"call_to_action":1009,"__typename":895},"d2966d4d-77a5-474f-b786-ae6effa80e32","/inspiration/news/the-success-of-chatbots",{"nl":946,"en":944},"/inspiratie/nieuws/het-succes-van-chatbots","2021-10-29T10:00:00+00:00","The Success of Chatbots",[950],{"body":171},{"_id":952,"title":953,"text":954,"image":955,"ctas":19},"d33a6ddc-e780-4963-98ea-694ddbb05079","How Does a Chatbot Work","\u003Cp>Chatbots are becoming increasingly popular. It's slowly becoming the most normal thing in the world to place orders via chatbots, reserve a taxi, or schedule that dentist appointment you've been dreading. Millennials nowadays even prefer a chatbot over an employee for answering short questions.\u003C/p>\u003Cp>A good example of the success of chatbots is Billie, bol.com's chatbot. On a daily basis, the chatbot receives almost half of all customer contact, of which it successfully completes 70% of questions. During Black Friday (2018), this chatbot alone did the work of no less than 225 FTE in customer service. Those are some numbers!\u003C/p>",{"_id":956,"url":957,"name":958,"alt":959},"5d031f03-5a08-4da6-b360-012b98b011ae","/images/nieuws/3bjdan0uy7zu-het-succes-van-chatbots-blog.webp","het-succes-van-Chatbots-blog","Illustration of a chatbot conversation on a screen",{"row_items":961},[962,965,967,970,976,979,982,987,991,995,999,1005],{"__typename":375,"_id":863,"id":19,"background":377,"subtitle":19,"title":963,"text":964},"Benefits of a Chatbot","\u003Cp>A well-designed chatbot helps your customers quickly and easily get the right information, even when no employee is available. It's even possible to guide a customer visit by having the chatbot appear in multiple parts of the site and thus guide the customer through the site.\u003C/p>\u003Cp>If the customer can't figure things out with the chatbot, it can redirect them to someone from customer service or create a callback request.\u003C/p>\u003Cp>A chatbot can therefore relieve customer service by solving questions that are currently handled by people. But even for more complex questions, a chatbot can be valuable; the time of a conversation with customer service can be significantly shortened by already noting someone's details and question in advance. Convenient for you, but also for the customer! After all, nothing is more frustrating than being transferred and then having to tell the whole story again.\u003C/p>\u003Cp>It's also possible to use a chatbot for conducting surveys, scheduling an appointment or reservation, or giving helpful vacation tips. You see, for example, that besides the usual apps, airports now also use chatbots to share information about flight times or maximum luggage.\u003C/p>\u003Cp>But besides providing information, chatbots can also increase conversions. Stores can use chatbots to point customers to products, such as a clothing store that gives customers the option to send a photo of a piece of clothing via a chatbot, which the chatbot then uses to find a similar assortment.\u003C/p>\u003Cp>Chatbots give websites the ability to offer a more personal experience without having to scale up the HR department.\u003C/p>",{"__typename":501,"_id":966,"id":19,"background":377,"height":503,"width":10,"image":19},"ebd8a941-4850-4bac-87db-f3d19cd4d5da",{"__typename":375,"_id":867,"id":19,"background":377,"subtitle":19,"title":968,"text":969},"How Does a Chatbot Work?","\u003Cp>But how does a chatbot actually work? Chatbots come in many different forms. Of course, the tone-of-voice and visual characteristics differ per website, but the technology behind them can also vary considerably. We'll walk you through two different technologies.\u003C/p>",{"__typename":501,"_id":971,"id":19,"background":377,"height":503,"width":10,"image":972},"632e6b88-9ad1-4af9-b0db-b092b71b7f00",{"url":973,"name":974,"alt":975},"/images/nieuws/56n8qldirac3-chatbot-flowchart.webp","Chatbot-flowchart","Flowchart showing how an AI chatbot works",{"__typename":375,"_id":877,"id":19,"background":377,"subtitle":19,"title":977,"text":978},"AI Chatbot: The Chatbot with Artificial Intelligence","\u003Cp>Some chatbots use Artificial Intelligence (AI) combined with tools to understand language and possibly Machine Learning to constantly improve. In this way, the chatbot tries to create a similar experience to a conversation with an employee. By responding to specific keywords such as 'order', the chatbot tries to understand what the customer's search intent is. The chatbot then looks in the database to see if an answer matches the customer's (probable) question sufficiently.\u003C/p>\u003Cp>These chats often follow a freer path, since the customer constantly presents unique sentences for the chatbot to respond to. If the customer notices that the bot has misunderstood them, they can quickly switch to a different question. In this way, a bot tries to make the experience as similar as possible to a conversation with an employee.\u003C/p>\u003Cp>However, there are also disadvantages to this technology. By giving the customer complete freedom in their input, you have less control over the experience and flow of the conversation. Additionally, such chatbots need to have a considerable amount of dialogues and intelligence to justify free input. For example, if you only have a script available for order status, the chatbot will have to answer \"Sorry, do you perhaps mean...?\" to virtually every other sentence.\u003C/p>\u003Cp>Another disadvantage is overlooking language use. One customer uses the term \"order\", another \"package\", and yet another perhaps \"shipment\". Although the technology is making great strides, awkward conversations are sometimes unavoidable when the chatbot doesn't understand the customer. Even though the customer knows they're talking to a chatbot*, this breaks the immersion and also causes a lot of frustration, resulting in a customer dropping off.\u003C/p>\u003Cp>*It is important to make clear whether a visitor is talking to a human or chatbot. A Mindshare study found that 75% of visitors want to know who (or what) they're talking to.\u003C/p>",{"__typename":375,"_id":881,"id":19,"background":377,"subtitle":19,"title":980,"text":981},"Scripted Chatbot: Controlled Chat","\u003Cp>An alternative is to give the customer a fixed number of options to choose from. Through pre-presented questions and sentences, the customer navigates through the conversation. This can be supplemented with input fields for values that cannot be predetermined, such as a name or invoice number. The chatbot script remembers this data and can return it if desired (\"is this your phone number correct?\") or send it to an employee at the end of the conversation.\u003C/p>\u003Cp>Although this form of chatbots may initially feel somewhat more limited, they're much more focused. Additionally, there are still plenty of hooks possible through the use of time blocks (\"good morning, happy Tuesday\", etc.) and reusing input (\"Welcome back Daan\"). By giving up some freedom, the customer knows for sure they'll get a logical answer to a proposed question, because your company has thought carefully about this specific flow. Or by us, of course..\u003C/p>\u003Cp>Scripted Chatbots are therefore extremely suitable for, for example, ordering food or giving gift suggestions via an interactive chat script. With free chat, there would have to be a lot more back and forth chatting to achieve the desired result, and it's of course not feasible to put human employees on this during busy holiday periods.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>",{"__typename":501,"_id":871,"id":19,"background":377,"height":503,"width":10,"image":983},{"url":984,"name":985,"alt":986},"/images/nieuws/4tjndm4j0ftf-chatbot-flowchart-1.webp","Chatbot-flowchart-1","Flowchart showing how a scripted chatbot works",{"__typename":375,"_id":988,"id":19,"background":377,"subtitle":19,"title":989,"text":990},"bf714cad-5458-4a17-a0af-e208eefe8ba4","Chat Personas and Brand Experience","\u003Cp>We already mentioned that it's possible to use a chatbot to guide a customer through the website. But a chatbot can also be an extension of your brand experience. Chatbots can be adjusted to your own tone-of-voice and can communicate both formally and informally. It's also possible to add humor to your chatbot, but be careful with this. You don't want an angry customer trying to file a complaint to feel they're not being taken seriously because you've incorporated running jokes into the script.\u003C/p>\u003Cp>Some companies opt for a neutral chatbot without a clear persona, while for example bol.com uses the existing mascot Billie as a chat persona. A persona is an extra way to consistently communicate with your target audience. By giving the chatbot a personality, it's easier to maintain the same tone-of-voice.\u003C/p>\u003Cp>If you use a persona, it's important that it communicates with the customer in a way that your employees would as well. That way, the chatbot feels like an extension of your company, rather than a standalone identity.\u003C/p>\u003Cp>\u003Cem>\u003Cstrong>\"73% of respondents don't want to use a company's chatbot again if they've previously had a negative experience with it\"\u003C/strong>\u003C/em>\n\u003C/p>\u003Cp>\u003Cbr>\u003C/p>",{"__typename":375,"_id":992,"id":19,"background":377,"subtitle":19,"title":993,"text":994},"74ba955b-b314-4ba3-be50-79dc1c4c1058","Facts about Chatbots","\u003Cp>We see a promising future for chatbots. But we're not the only ones! Many studies have already been conducted on the use of chatbots, and we'd like to line up a few for you:\u003C/p>\u003Cul style=\" text-align: left;\">\u003Cli>38% of customers are positive about a chatbot, versus 11% negative. The remaining 51% have a neutral opinion about chatbots. This was shown in a study by LivePerson conducted among 5,000 customers in six different countries.\u003C/li>\u003Cli>40% of respondents from a HubSpot study don't care whether a human or chatbot helps them.\u003C/li>\u003Cli>56% of respondents (worldwide) prefer to talk to a human, according to a Business Insider study.\u003C/li>\u003Cli>73% of respondents don't want to use a company's chatbot again if they've previously had a negative experience with it. This was shown in a DigitasLBi study within the American market.\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003C/p>",{"__typename":375,"_id":996,"id":19,"background":377,"subtitle":19,"title":997,"text":998},"4f499c11-4805-473b-a6e7-c8c011086cc2","ChatBuddy","\u003Cp>At Get Interactive, we're very enthusiastic about the possibilities of chatbots. So enthusiastic that we proudly want to share our special website with you where we spotlight our chatbot \"Buddy\". So if you want to see an example of a chatbot in action, definitely take a look!\n\u003C/p>\u003Cp>\u003Cbr>\u003C/p>",{"__typename":501,"_id":1000,"id":19,"background":377,"height":503,"width":10,"image":1001},"b0afde56-08a7-4d8c-9c96-930ee5d6d3e7",{"url":1002,"name":1003,"alt":1004},"/images/nieuws/8icmzodpeg0-chatbot-chatbuddy.webp","chatbot-chatbuddy","Screenshot of ChatBuddy, Get Interactive's chatbot",{"__typename":375,"_id":885,"id":19,"background":377,"subtitle":19,"title":1006,"text":1007},"Deploy a Chatbot for Your Business?","\u003Cp>We hope this article has inspired you to also think about adding a chatbot to your website. Are you excited about the possibilities? Then we'd love to take a look at what we can do for you.\n\u003C/p>",{"title":948,"text":948,"indexable":377},[1010],{"title":529,"text":530,"colleague":1011},[1012],{"title":533,"position":534,"linkedin":535,"hero":1013},{"image":1014},{"url":538,"name":539,"alt":540},{"_id":1016,"_slug":1017,"_slug_translations":1018,"_publish_on":1020,"_read_time":476,"title":1021,"category":1022,"hero":1024,"rows":1032,"seo":1046,"call_to_action":1047,"__typename":895},"43b1d9d3-b1a3-4d8f-85ad-1a3996ad38fb","/inspiration/news/improve-your-website-right-now",{"nl":1019,"en":1017},"/inspiratie/nieuws/verbeter-je-website-juist-nu","2020-06-15T08:44:00+00:00","Improve Your Website. Right Now!",[1023],{"body":171},{"_id":1025,"title":1021,"text":1026,"image":1027,"ctas":19},"19bacb0f-8854-4c1b-a7e4-28b02b016001","\u003Cp>Conversion Optimization: In times when things are a bit tough, many\ncompanies hold on to their budgets. That makes some sense, because\nchances are you're selling a bit less than usual right now. But one of\nthe first budgets that often gets cut is the marketing budget. While\nright now is actually the time to invest in building your brand for the\nlong term. Like the ongoing development of your website, for example.\u003C/p>",{"_id":1028,"url":1029,"name":1030,"alt":1031},"bc51e5e7-9d39-4d20-b396-dfb79c1dd558","/images/nieuws/2jx7u2y8pi5b-conversie-optimalisatie.webp","conversie-optimalisatie","Dashboard with conversion optimization statistics on a screen",{"row_items":1033},[1034,1037,1040,1043],{"__typename":375,"_id":863,"id":19,"background":377,"subtitle":19,"title":1035,"text":1036},"Still Red Hot","\u003Cp>\u003Ca href=\"https://www.marketingweek.com/coronavirus-long-term-brand-building/\">Marketingweek cited an example from the last recession\u003C/a>:\nVirgin Atlantic, Richard Branson's airline company. When banks\nstarted collapsing one after another in 2008, there were suddenly far fewer\npassengers and oil prices rose enormously. What did they do? They spent more\nmoney on marketing and focused on further building\ntheir brand with a campaign celebrating their 25th anniversary: \u003Cem>Still red hot\u003C/em>.\nIn retrospect, it turned out that with that campaign, for every pound they invested,\nthey earned about 10.58 pounds back. Percentages to be quite jealous of!\u003C/p>",{"__typename":375,"_id":867,"id":19,"background":377,"subtitle":19,"title":1038,"text":1039},"How to Invest Wisely in Times of Adversity","\u003Cp>If your entire industry and business is down right now, then it's\nsimply about survival. Your first priority is to keep your head above\nwater, marketing is the last thing on your mind.\nFortunately, there are also many companies that have the room\nto invest despite a crisis. One of the most important things to put\nyour \"marketing money\" into is your website.\u003C/p>\u003Cp>Many companies\nsee their website as a business card. As long as the contact details can be\nfound, it's often good enough. But your website is actually a channel\nwhere you can perfectly connect with potential customers and stay in\ntouch with existing customers. We can help you with that by\noptimizing the user experience of your website.\u003C/p>",{"__typename":375,"_id":877,"id":19,"background":377,"subtitle":19,"title":1041,"text":1042},"User Experience on Your Website","\u003Cp>A website can be much more than just a business card. If you\nsell products online, you naturally want as many people as possible\nto buy from you. But even if you have other goals with your website, such\nas finding contact details of potential customers, a good\nuser experience is indispensable. We call this conversion optimization, and\nuser experience plays an important role in that.\u003C/p>\u003Cp>User\nexperience is also called User Experience or UX. We first look\nat the goals you have with your website and how your\nvisitors can currently achieve those goals. Then we map out\nwhat's needed to improve this process. We don't just look\nat the technical side, but especially at the 'soft' side of the\nstory: how do your visitors feel when using your website?\nAnd do their actions lead to the desired result? But also important:\nwhat device do they prefer to view your website on, and does that\nall work well? And is your site fast enough?\u003C/p>\u003Cp>We investigate all\nthese aspects and optimize them where needed. This way, we help your\nvisitors achieve the goals you want them to achieve, while\nit's also pleasant and attractive to use your website.\u003C/p>",{"__typename":375,"_id":881,"id":19,"background":377,"subtitle":19,"title":1044,"text":1045},"Starting with Conversion Optimization?","\u003Cp>Would you also like to start with conversion optimization? It's fairly\neasy for us to help you with this. We do a scan of your website and\nbased on that, one of our experts will send you an advisory report with\nthe results. We specialize in\noptimizing interactions and we can take care of everything from A to Z!\u003C/p>\u003Cp>Want\nto know more? Then feel free to contact one of our\nspecialists without obligation. With a bit of luck, you'll get Pim on the phone, who will\nthen talk your ear off about this topic ;)...\u003C/p>",{"title":1021,"text":1021,"indexable":377},[1048],{"title":529,"text":530,"colleague":1049},[1050],{"title":533,"position":534,"linkedin":535,"hero":1051},{"image":1052},{"url":538,"name":539,"alt":540},1778546499634]