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Niet alleen het design, maar ook de interactie en achterliggende techniek was behoorlijk verouderd.\u003C\u002Fp>\u003Cp>Van der Kreeft is het grootste bedrijf in z’n soort in de regio Utrecht, maar straalde dat niet uit. We moesten overduidelijk aan de slag met de online aanwezigheid. Dus zijn we \u003Cem>from scratch\u003C\u002Fem> begonnen. Eerst een concept, toen een strategie en uiteindelijk de uitvoering.\u003C\u002Fp>","\u003Cp>De mooie verhuurapplicatie die ze al hadden moest natuurlijk geïntegreerd worden. Daarna zijn we met SEO en SEA aan de slag gegaan en onderzochten we de mogelijkheden rondom e-commerce. Stapje voor stapje werken we zo naar de totaaloplossing die we in het begin al geschetst hebben.\u003C\u002Fp>",{"text":474,"author":460},"\"Stap voor stap werken we samen naar de totaaloplossing.\"",{"__typename":444,"_id":476,"id":27,"background":446,"height":447,"width":18,"image":477,"ctas":27},"38ab9c85-9808-4b92-b9be-8e18a74b6f84",{"url":478,"name":479,"alt":480},"\u002Fimages\u002Fcases\u002F3du1fg6bbsuz-heftruck-van-der-kreeft-huisstijl.webp","heftruck-van-der-kreeft-huisstijl","Huisstijl elementen van Heftruck.com met kleuren en typografie",{"__typename":482,"_id":483,"id":27,"background":446,"subtitle":484,"title":485,"text":486,"image_position":446,"image":487,"ctas":27},"RowTextAndImage","d8a5a929-ff4c-4665-ae26-c4b9bd86e805","Unieke uitstraling","Eigentijds design","\u003Cp>De nieuwe website heeft natuurlijk een modern design meegekregen. We hebben daarbij niet alleen naar het visuele aspect gekeken, maar ook naar de gebruiksvriendelijkheid. Uiteraard werkt de site ook uitstekend op smartphones en tablets.\u003C\u002Fp>",{"url":488,"name":489,"alt":490},"\u002Fimages\u002Fcases\u002F5aa28diiprlj-heftruck-van-der-kreeft-unieke-uitstraling.webp","heftruck-van-der-kreeft-unieke-uitstraling","Modern responsive design van de Heftruck.com website op mobiel en desktop",{"__typename":482,"_id":492,"id":27,"background":446,"subtitle":493,"title":494,"text":495,"image_position":18,"image":496,"ctas":27},"3220660e-ec9c-46ce-8aa0-dcf665efb9bb","Maatwerk","Nieuwe features","\u003Cp style=\" text-align: left;\">We hebben een aantal features toegevoegd of verbeterd, zodat \u003Ca href=\"https:\u002F\u002Fwww.heftruck.com\" rel=\"noopener noreferrer\" target=\"_blank\">heftruck.com\u003C\u002Fa> weer helemaal bij de tijd is:\u003C\u002Fp>\u003Cul style=\" text-align: left;\">\u003Cli>\u003Cstrong>Productenmodule\u003C\u002Fstrong>: Ruud en zijn collega’s beheren het grote aanbod met gemak.\u003C\u002Fli>\u003Cli>\u003Cstrong>Uitgebreide filters\u003C\u002Fstrong>: zodat bezoekers snel vinden wat ze zoeken.\u003C\u002Fli>\u003Cli>\u003Cstrong>Ingebouwde chatfunctie\u003C\u002Fstrong>: snel en makkelijk in contact via de chatfunctie.\u003C\u002Fli>\u003C\u002Ful>",{"url":497,"name":498,"alt":499},"\u002Fimages\u002Fcases\u002F28h2rmltudpy-heftruck-van-der-kreeft-nieuwe-features.webp","heftruck-van-der-kreeft-nieuwe-features","Nieuwe features van Heftruck.com met productenmodule en filters",{"__typename":482,"_id":501,"id":27,"background":446,"subtitle":502,"title":503,"text":504,"image_position":446,"image":505,"ctas":27},"4ad21f95-ba64-4f71-a04a-83a5d97e41b6","Procesoptimalisatie","Technische toevoegingen","\u003Cp>En ook aan de achterkant zijn flinke stappen gezet:\u003C\u002Fp>\u003Cul style=\" text-align: left;\">\u003Cli>Direct offerte aanvragen\u003C\u002Fli>\u003Cli>Koppeling met Mailchimp\u003C\u002Fli>\u003Cli>Nieuwsmodule\u003C\u002Fli>\u003Cli>Koppeling met Google Reviews\u003C\u002Fli>\u003C\u002Ful>",{"url":506,"name":507,"alt":508},"\u002Fimages\u002Fcases\u002F2c94hgs1h4hj-heftruck-van-der-kreeft-technische-toevoegingen.webp","heftruck-van-der-kreeft-technische-toevoegingen","Technische toevoegingen aan Heftruck.com met offerte-aanvraag en koppelingen",{"__typename":510,"_id":511,"id":27,"background":446,"subtitle":512,"title":513,"text":514,"ctas":515},"RowText","4a0e676b-4fee-460d-93a2-fbf31a8f3674","review","Ruud over de samenwerking","\u003Cp>Ruud is iemand die graag zaken doet op basis van goed vertrouwen. \u003C\u002Fp>\u003Cp>\u003Cem>“En dankzij de transparantie van Pim zat dat direct goed”, vertelt hij. “De communicatie is continu meer dan uitstekend, ook toen het even tegenzat en we onze oorspronkelijke deadline niet haalden. En dan zijn we nog niet eens klaar! Ik verheug me op al het moois wat nog komen gaat.\". \u003C\u002Fem>aldus Ruud Schildknegt.\u003C\u002Fp>",{"cta_items":516},[517],{"label":518,"internal_url":519,"url":520,"target":18},"Bekijk Van der Kreeft",[],"https:\u002F\u002Fwww.heftruck.com\u002F",{"__typename":444,"_id":522,"id":27,"background":446,"height":447,"width":18,"image":523,"ctas":27},"86d0dbd7-adb0-406d-af63-ab96204a5039",{"url":524,"name":525,"alt":526},"\u002Fimages\u002Fcases\u002F4d7d6smtbx81-heftruck-van-der-kreeft-1-beeld.webp","heftruck-van-der-kreeft-1-beeld","Volledig scherm weergave van de Heftruck.com homepage",{"__typename":528,"_id":529,"id":27,"background":446,"subtitle":309,"title":530,"ctas":531,"custom_items":537,"limit":568},"RowCases","e956ad4c-95ef-4745-aa9d-6879c038274f","Waar we nog meer trots op zijn",{"cta_items":532},[533],{"label":534,"internal_url":535,"url":312,"target":446},"Bekijk onze andere cases",[536],{"_slug":312},[538,553],{"_id":539,"_slug":540,"client":541,"title":548,"image":549},"ea959135-c6b4-4f71-8d1f-d1281026fac0","\u002Fcases\u002Fstudentenreisproduct",{"_id":542,"title":543,"logo_white":544},"d5c12bac-f06b-43a0-880f-78d3d0387613","Studentenreisproduct",{"_id":545,"url":546,"name":547},"b18c27db-1d17-4f51-b806-15218e071cf8","\u002Fimages\u002Fclients\u002F4fobtuc0fzyd-studentenreisproduct-logo-wit.webp","studentenreisproduct-logo-wit","Studenten helpen naar de juiste bestemming",{"_id":550,"url":551,"name":552},"41dd63d3-4484-491c-8dc4-73a02180cc2d","\u002Fimages\u002Fcases\u002F1hyx5zkl17p2-cases-header-studentenreisproduct.webp","Cases-header-studentenreisproduct",{"_id":554,"_slug":555,"client":556,"title":563,"image":564},"c2cff131-9021-4bf5-a4e8-b4e6d01b174c","\u002Fcases\u002Fivrm",{"_id":557,"title":558,"logo_white":559},"9a24ad02-84b8-4c92-b65e-c84a39282e48","IVRM",{"_id":560,"url":561,"name":562},"04abef8b-7aa3-45c5-8079-dc22a91a6006","\u002Fimages\u002Fclients\u002F1gir6jyz6px8-ivrm-logo-wit.webp","ivrm-logo-wit","Gun je merk een reputatie",{"_id":565,"url":566,"name":567},"861d8bbd-8721-4bb2-83a6-86e7e23106bc","\u002Fimages\u002Fcases\u002Fimhnvxp2btc-header-cases-ivrm.webp","header-cases-ivrm",6,{"__typename":570,"_id":571,"id":27,"background":446,"title":572,"text":573,"ctas":574,"colleague":579,"reusable_content":585},"RowCta","8ca77d5d-4b2c-42a1-ba1b-db0e58429378","Meer weten over de case van Heftruck.com?","\u003Cp>Wil je meer weten over deze case, of wil je net zoals Heftruck ook aan de slag? Neem dan contact met ons op, Pim vertelt je er graag meer over.\u003C\u002Fp>",{"cta_items":575},[576],{"label":577,"internal_url":578,"url":25,"target":446},"Maak een afspraak",[],[580],{"title":394,"position":581,"linkedin":582,"hero":583},"Creative Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fptebbens\u002F",{"image":584},{"url":397,"name":398},[],{"title":587,"text":588,"indexable":446},"Van der Kreeft | Nieuwe Website Door Get Interactive","Ontdek hoe Get Interactive Van der Kreeft naar een hoger niveau tilden met een gloednieuwe website. Lees het case study.","Case",1779829546914]